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Marketing
In the race to digitize, Nordstrom and Macy’s are neck-and-neck
Media
Yahoo fails to impress with digital magazines
Sponsored
The programmatic premium club: 3 steps to induction
Marketing
Did McDonald’s bungle the Hamburglar reboot?
Marketing
WTF is a creative director?
Marketing
How #brands can #hashtag like #champs
Marketing
How Starcom trained 1,200 employees to speak programmatic
Media
Publisher native advertising pricing models diverge
Marketing
How Skechers’ digital strategy competes with Nike’s
Marketing
Brands get a pass for tweeting about Cinco De Mayo
Media
How native advertising labeling confuses people, in 5 charts
Marketing
Walgreens uses mobile apps to solve in-store headaches
Media
So much for ephemeral: Meerkat videos get some staying power
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