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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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Agency Culture
Here’s how agency execs’ mothers describe their children’s jobs
Glossy
Genius makes a play for fashion with its debut of a namesake clothing line
Media
Mashable takes a page from Snapchat for its mobile site
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Why a virtual bank is making bank branches part of its US launch
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Do ad buyers have a moral obligation to save media?
Marketing
Starting out with Havas’ Laura Maness: ‘You either win or you improve’
Media
Now profitable, Patch wants to be a platform for other local news outlets
Media
How Vice plans to prove to advertisers its branded content works
The Programmatic Marketer
Who needs media planners when a tireless robot named Albert can do the job?
Marketing on Platforms
Inside the success of Nike’s Breaking2 ‘moonshot’
The Programmatic Marketer
‘A proverbial black box’: Open-exchange auctions have a transparency problem
Media
Libération launches fact-checking search engine ahead of France’s election Sunday
Marketing on Platforms
NBC Sports recruits BuzzFeed for the Kentucky Derby
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