Antoinette Siu

Antoinette Siu

Looking Back/Ahead to 2024

Agencies hope AI helps with content transparency, anticipation and commerce in 2024
Member Exclusive

Media Buying Briefing: Here are five media agency trends to watch in 2024
Agency Culture

Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO
Looking Back/Ahead to 2024

A look at holding company 2024 ad spending forecasts
Looking Back/Ahead to 2024

Agencies weigh positives and negatives to 2024 spending in an uncertain economy
Member Exclusive

Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company
Future of Measurement

Innovid study examines impact of measurement and optimization gaps across CTV campaigns
Member Exclusive

Media Buying Briefing: A look at agencies’ holiday spending strategies this year
Generative AI

Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI
Life Beyond the Cookie

Study examines combining first-party and third-party data to reach wider audiences, reduce costs
Member Exclusive

Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time
Generative AI

Inside one agency’s efforts to build its own AI platform
Member Exclusive

Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic

<
1
…
6
7
8
9
10
…
19
>