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While client climate commitments waver, some media agencies are doubling down
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Antoinette Siu
Antoinette Siu
Generative AI
FullThrottle.AI creates audience planner tool using an AI assistant
Member Exclusive
Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?
Retail Revolution
Goodway Group launches retail media accelerator to bring order to a growing industry
The Creator Economy
Horizon’s Blue Hour social shop partners with platform Key to launch talent management tool
Strategizing for the Future
How indie agencies will compete with holding companies during the upfront
The Creator Economy
Influencer agencies expand their consulting services as competition grows
Equality and Opportunity
Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts
Member Exclusive
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
Advertising around Politics
How CTV and DOOH are growing this political season for smaller agencies
The Creator Economy
Influencer agency Billion Dollar Boy offers creators a membership program, with benefits
Member Exclusive
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
Evolving Agencies
Indie agency group Meet The People to add True Independent Holdings to expand media offerings
Member Exclusive
Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
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