Antoinette Siu

Antoinette Siu

Strategizing for the Future

Digital OOH’s growth has media agencies make more use of its data and measurement options
Member Exclusive

Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
Generative AI

FullThrottle.AI creates audience planner tool using an AI assistant
Member Exclusive

Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?
Retail Revolution

Goodway Group launches retail media accelerator to bring order to a growing industry
The Creator Economy

Horizon’s Blue Hour social shop partners with platform Key to launch talent management tool
Strategizing for the Future

How indie agencies will compete with holding companies during the upfront
The Creator Economy

Influencer agencies expand their consulting services as competition grows
Equality and Opportunity

Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts
Member Exclusive

Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
Advertising around Politics

How CTV and DOOH are growing this political season for smaller agencies
The Creator Economy

Influencer agency Billion Dollar Boy offers creators a membership program, with benefits
Member Exclusive

Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

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