Antoinette Siu

antoinette

Antoinette Siu

antoinette

Media Product Strategies

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering
Digiday @ Cannes

Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
Managing Through Crisis

Goodway Group quietly laid off employees in 2 ‘rounds’ as it restructures to find future growth
The Creator Economy

How influencer agencies vet and navigate past fake influencers and followers
Evolving Agencies

Digital OOH’s growth has media agencies make more use of its data and measurement options
Member Exclusive

Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
Business of AI

FullThrottle.AI creates audience planner tool using an AI assistant
Member Exclusive

Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?
Evolving Agencies

Goodway Group launches retail media accelerator to bring order to a growing industry
The Creator Economy

Horizon’s Blue Hour social shop partners with platform Key to launch talent management tool
Evolving Agencies

How indie agencies will compete with holding companies during the upfront
The Creator Economy

Influencer agencies expand their consulting services as competition grows
Evolving Agencies

Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts

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