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Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Media
Marketing
Media Buying
Future of TV
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Special Projects
Digiday+ Research
WTF Series
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Antoinette Siu
Antoinette Siu
Brands in Culture
Ocean Media’s Jay Langan on how data fueled this independent agency’s long-term strategy
The Programmatic Marketer
La guía de compra programática de la Asociacion Nacional de Anunciantes pretende facilitar el trabajo de los CMOs
Retail Revolution
Can Niche build the next decentralized social platform? Here’s why it matters
The Programmatic Marketer
ANA’s programmatic buying guide aims to shine a light on murky inefficiencies for CMOs
Español
Resumen de Compra de Medios: Flexibilidad para empleados y beneficios adicionales son claves para superar la crisis de personal
Member Exclusive
Media Buying Briefing: Flex workforce, fringe benefits are key to navigating the talent crisis
Navigating Economic Instability
El gasto publicitario en viajes y entretenimiento continuará fortaleciéndose en 2022, mientras las tendencias usadas durante la pandemia disminuirán
Navigating Economic Instability
The Rundown: Travel, entertainment ad spend expected to remain strong in 2022, while early pandemic trends drop off
Agency Culture
Por qué las agencias siguen invirtiendo en formación y educación frente a una posible recesión
Agency Culture
Why agencies continue to invest in training and education even as a potential recession adds financial pressure
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