DIGIDAY+ MEMBER EXCLUSIVES
Coca-Cola grants vote of confidence to WPP with Open X renewal
WPP retained its account, which covers global creative, and media outside North America, with the beverage giant.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
One year in: SEO lessons from publishers after Google’s AI Overviews
One year after the launch of Google’s generative AI search feature AI Overviews, publishers are recalibrating their SEO and referral traffic plans.
Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads
With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches.
Digiday+ Research: Publishers look to cash in on growing events revenue
Publishers are getting significantly more revenue from events in 2025, and they’re going to focus on growing that even further.
Marketing
How the semantics of search are changing amid the zero-click era
Search marketing, once a relatively narrow and technical marketing discipline, is becoming much more wide-ranging amid AI adoption.
As Pinterest improves ad platform, advertisers continue to increase spend
While ad spend on Pinterest might be low, momentum among buyers is building.
After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Faced with shifting user habits, some agencies and clients are adapting their approaches to paid search a year after Google launched AI Overviews.
Future of TV
Future of TV Briefing: The 2025 upfront preview
This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.
What’s in and out in this year’s TV and streaming ad upfront market
Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.
Media Buying
Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race
Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and a harbinger of further ad tech consolidation.
The Trade Desk’s Jeff Green on ad tech’s big issues
The Trade Desk’s Jeff Green discusses ad tech’s big issues.
Digiday+ Research Briefing: A look at how tariffs could impact consumer and advertiser spending
In this edition of the Digiday+ Research Briefing, we examine the impact of tariffs on consumers, retailers and advertisers. As uncertainty remains, we look at some different predictions and their impacts.
Annual research reports
Podcasts
Research
As companies back away from their diversity commitments, a Biden Administration appointee considers the future of workplace equity.
As companies back away from their diversity commitments, a Biden Administration appointee considers the future of workplace equity.
TJX is thriving amid tariffs and economic chaos, CEO Ernie Herrman said during Wednesday’s earnings call. The company reported 3% sales growth and an influx of merchandise from brands looking for cash infusions during this challenging time. The off-price beauty and wellness categories continue to be a successful part of TJX’s merchandising strategy, with mass, prestige and luxury brands quietly selling into the channel at 30-70% off MSRP.
TJX is thriving amid tariffs and economic chaos, CEO Ernie Herrman said during Wednesday’s earnings call. The company reported 3% sales growth and an influx of merchandise from brands looking for cash infusions during this challenging time. The off-price beauty and wellness categories continue to be a successful part of TJX’s merchandising strategy, with mass, prestige and luxury brands quietly selling into the channel at 30-70% off MSRP.
Target executives outlined their plans for change after several underwhelming quarters with declining or near-flat sales year over year.
Target executives outlined their plans for change after several underwhelming quarters with declining or near-flat sales year over year.