Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content

Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

The beauty giant is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads from the likes of Hulu and PayPal.

As The Players’ Tribune marks first decade, publisher Minute Media plots out its future

Minute Media, which acquired The Player’s Tribune in 2019, is now planning out its next 10 years, with expansions into print publishing and licensing deals on the table.

Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.

Marketing

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week.

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce.

TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off

TikTok Shop has reignited marketers’ interest in social commerce, but is it enough to sustain interest?

Future of TV

Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage

This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.

Why retailers like Kroger & Walmart are adding streaming services to their membership programs

More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.

Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.

Media Buying

Google ad tech antitrust trial

AI powers another quarter as Google, Snap and Reddit report Q3 results

The three major platforms all posted higher growth for users and ad revenue over the past three months — and Google still isn’t feeling the pinch of AI search on its search business.

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

The latest version of Adelaide’s AU attention metric was developed in partnership with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. It’s also using outcome data from the company’s acquisition of data firm Rita earlier this year.

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

What was done manually by agencies to detect creator program risks is now being scaled by AI safety tools. And vetting for misinformation, political misalignment and risky content are among what’s being examined.


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Member Exclusive
Fashion Briefing: The World Series spotlights fashion’s baseball opportunity

Over the last year, a growing number of fashion brands have cozied up to professional baseball teams and athletes. Brands including Ralph Lauren, Aime Leon Dore, Pacsun and Sporty & Rich have debuted MLB collaborations with the Yankees or Dodgers and their athletes. The products range from baseball caps to fragrances.

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Fashion
Fashion Briefing: The World Series spotlights fashion’s baseball opportunity

Over the last year, a growing number of fashion brands have cozied up to professional baseball teams and athletes. Brands including Ralph Lauren, Aime Leon Dore, Pacsun and Sporty & Rich have debuted MLB collaborations with the Yankees or Dodgers and their athletes. The products range from baseball caps to fragrances.