DIGIDAY+ MEMBER EXCLUSIVES
The latest from the trial against Google's ad tech
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Media
This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content
Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications.
Ulta Beauty expands retail media network, welcomes non-beauty advertisers
The beauty giant is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads from the likes of Hulu and PayPal.
As The Players’ Tribune marks first decade, publisher Minute Media plots out its future
Minute Media, which acquired The Player’s Tribune in 2019, is now planning out its next 10 years, with expansions into print publishing and licensing deals on the table.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week.
Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing
Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce.
TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off
TikTok Shop has reignited marketers’ interest in social commerce, but is it enough to sustain interest?
Future of TV
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.
Why retailers like Kroger & Walmart are adding streaming services to their membership programs
More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.
Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel
This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.
Media Buying
AI powers another quarter as Google, Snap and Reddit report Q3 results
The three major platforms all posted higher growth for users and ad revenue over the past three months — and Google still isn’t feeling the pinch of AI search on its search business.
Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
The latest version of Adelaide’s AU attention metric was developed in partnership with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. It’s also using outcome data from the company’s acquisition of data firm Rita earlier this year.
Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks
What was done manually by agencies to detect creator program risks is now being scaled by AI safety tools. And vetting for misinformation, political misalignment and risky content are among what’s being examined.
Podcasts
Research
New tech has the potential to automate a variety of HR processes, though many tasks will still need a human’s touch.
New tech has the potential to automate a variety of HR processes, though many tasks will still need a human’s touch.
Over the last year, a growing number of fashion brands have cozied up to professional baseball teams and athletes. Brands including Ralph Lauren, Aime Leon Dore, Pacsun and Sporty & Rich have debuted MLB collaborations with the Yankees or Dodgers and their athletes. The products range from baseball caps to fragrances.
Over the last year, a growing number of fashion brands have cozied up to professional baseball teams and athletes. Brands including Ralph Lauren, Aime Leon Dore, Pacsun and Sporty & Rich have debuted MLB collaborations with the Yankees or Dodgers and their athletes. The products range from baseball caps to fragrances.
On this week’s Modern Retail Rundown: We check in on Starbucks and Keurig, Etsy holiday sales kick-off and Subway is facing a lawsuit over small portions.
On this week’s Modern Retail Rundown: We check in on Starbucks and Keurig, Etsy holiday sales kick-off and Subway is facing a lawsuit over small portions.