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DIGIDAY+ MEMBER EXCLUSIVES
As retail media booms, lines blur between performance and brand marketing budgets
Marketers and agencies are grappling with divisions over who exactly controls retail media spend, causing a trickle-down effect on how retail media deals are brokered.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
As platform moderation standards vary, creators eye Twitch as a safe haven
Over the past year, creator platforms such as X and Facebook have explicitly deprioritized content moderation. On the other hand, Twitch expanded its moderator tools last month.
Substack’s video push sees modest bump, but a long road remains to win over creators
At the moment, there is a contingent of Substack creators that is unlikely to ever incorporate videos into its posts.
BuzzFeed to invest $10 million in BF Island – How does it stack up against other social platforms’ launch costs?
BuzzFeed is $10 million of resources into building its new social platform BF Island. To put that number into context, here’s what it cost to launch other social platforms.
Marketing
Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard
Digiday caught up with GoDaddy’s CMO Fara Howard last week at South by Southwest. Howard detailed how the marketing playbook is changing, how that’s retooling her team’s approach to advertising, AI search ads and more.
Target’s ad business had a good year, but can it become a retail media powerhouse?
Target’s ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon?
Trump’s topsy-turvy tariffs have marketers uncertain and on edge
Execs are uncertain of the right way forward amid constant policy change.
Future of TV
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry
This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.
Media Buying
Media agencies are finding new uses for AI while AI-generated creative still lags
At the Digiday Media Buying Summit in Nashville, agency execs said AI still falls short in delivering high-quality creative output.
Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model
The French holding company’s Converged system has become the glue between its creative, media and digital domains.
Scope3’s latest launch is as much about the economics of ad tech as it is about AI
The latest releases from one of the most storied names in ad tech point to disruption.
Podcasts
Research
Nobody likes to have difficult work conversations. But with the aid of generative AI, bosses could smooth out the rough edges beforehand to make things go more smoothly.
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CultureWTF is ‘pretty privilege’?
Nobody likes to have difficult work conversations. But with the aid of generative AI, bosses could smooth out the rough edges beforehand to make things go more smoothly.
Just a couple years ago, creatine was best known as a chalky powder consumed by gym bros looking to bulk up. But according to experts, the supplement’s hyper-masculine reputation is ill-fitting — in fact, many are recommending it to women.
Just a couple years ago, creatine was best known as a chalky powder consumed by gym bros looking to bulk up. But according to experts, the supplement’s hyper-masculine reputation is ill-fitting — in fact, many are recommending it to women.
Many consumers know PopSockets for its ubiquitous phone grips — but the company wants to be known for its other products like its cases and wallets — and, overall, for consumers to think of PopSockets’ accessories as an extension of themselves.
Many consumers know PopSockets for its ubiquitous phone grips — but the company wants to be known for its other products like its cases and wallets — and, overall, for consumers to think of PopSockets’ accessories as an extension of themselves.