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‘I found myself obsessing’: 6 DTC founders on the biggest mistakes they made when starting out

With so many direct to consumer brands out there, launching one seems like something anyone can do However, founding and building a company comes with many challenges that can spur rushed, oftentimes ill-advised decisions. While in hindsight the mistakes made can seem easily avoidable, startup founders say that making them helped eventually steer them in the right direction. This can include the commonplace lapse in judgment of taking on too many roles at the company or choosing the wrong fulfillment strategy. 


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