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Member Exclusive

Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds

August 1, 2023
Member Exclusive

Marketing Briefing: Experts say creators must ‘adapt or die’ in light of Instagram’s pivot to video

August 2, 2022
Member Exclusive

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

April 18, 2024
Subscriptions

Why Texas Monthly thinks a pivot to video will help attract subscribers

February 11, 2022
Generative AI

What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company

April 9, 2024
Publishing in the Platform Era

Campbell Brown’s exit from Meta elicits no more than a whimper from publishers facing a deteriorating relationship with Facebook

October 6, 2023
Marketing on Platforms

Agencies move on from creating content for specific platforms to focus on short-form video

September 22, 2023
Marketing on Platforms

‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors

July 7, 2023
The Confessions

Confessions of a social media entrepreneur on the pressure to constantly create content

March 15, 2023
Marketing on Platforms

Pinterest jockeys for position in platforms arms race for short-form video

February 9, 2023
Sponsored

Why publishers and advertisers are focusing on user experience to drive ad revenue in 2023

December 8, 2022
Member Exclusive

Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways

September 25, 2023
Member Exclusive

Media Briefing: Publishers’ audience authentication strategies are put to the test

April 11, 2024

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