Join us at the Digiday Publishing Summit from March 24-26 in Vail
DIGIDAY+ MEMBER EXCLUSIVES
Target’s ad business had a good year, but can it become a retail media powerhouse?
Target’s ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon?
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
WTF is ‘shadow AI,’ and why should publishers care?
“Shadow AI” refers to the use of AI tools that aren’t officially company-approved. For newsrooms, that leaves serious implications.
How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
Pinterest’s is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.
Creators and influencers on edge about Meta’s reported Reels spin-off
The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through.
Marketing
YouTube reveals how Shows will help to push creators’ episodic content
YouTube Shows will allow creators to structure their content on their channels as though they were fully-fledged, episodic TV shows.
Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near
What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms may help answer this question.
How marketers at FX, Paramount and Criterion feel about experiential at SXSW
SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+.
Future of TV
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry
This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.
Media Buying
BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’
Barkley OKRP, which has long handled some of its own media work but is primarily known for its creative chops, launched MissionOne Media.
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances.
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
The Dentsu media agency’s three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.
Podcasts
Research
Fertility issues are more common than ever, and the cost of treatments like IVF is sky-high. That means fertility benefits, paternity leave, parental support, and family-friendly policies are becoming make-or-break factors for many job seekers.
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CultureWTF is blame shifting?
Fertility issues are more common than ever, and the cost of treatments like IVF is sky-high. That means fertility benefits, paternity leave, parental support, and family-friendly policies are becoming make-or-break factors for many job seekers.
Spurred by shifting wellness trends like the rise of GLP-1s, protein is no longer just for weight-lifting gym bros — it’s also a star player in snacks, desserts and boutique wellness brands. But experts caution we aren’t necessarily starving for more protein.
Spurred by shifting wellness trends like the rise of GLP-1s, protein is no longer just for weight-lifting gym bros — it’s also a star player in snacks, desserts and boutique wellness brands. But experts caution we aren’t necessarily starving for more protein.
Trump’s tariff war has spiraled into a cycle of escalating countermeasures. The costs are mounting for businesses caught in the middle as some are losing wholesale partners or being forced to turn off international shipping.
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Member ExclusiveResearch Briefing: AI’s retail role is booming
Trump’s tariff war has spiraled into a cycle of escalating countermeasures. The costs are mounting for businesses caught in the middle as some are losing wholesale partners or being forced to turn off international shipping.