Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends

Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.

How sending fewer emails and content previews improved The New Yorker’s newsletter engagement

The New Yorker is sending newsletters less frequently and giving paid subscribers early access to content in their inboxes in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that.

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture.

Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.

Marketing

Pitch deck: How Amazon is talking to marketers about Performance+

It’s designed to make campaign creation and management as easy as possible, and sits within Amazon’s demand-side platform.

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies

The pet food brand is using attention as a stand-in measure for performance.

Ikea launched an AI assistant earlier this year. Has it actually driven sales?

Three months on, the retailer’s data chief explains how it’s measuring the impact of its AI assistant.

Future of TV

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.

Inside YouTube’s 2024 upfront pitch to advertisers

YouTube is updating its YouTube Select program that packages top creators’ channels, adding creator takeovers and introducing a new AI-powered ad product.

Research Briefing: Marketers are set to increase their upfront spending this year

In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.

Media Buying

Horizon’s Blue Hour social shop partners with platform Key to launch talent management tool

Horizon Media’s social content agency Blue Hour Studios and talent management platform Key are partnering to develop a talent platform called Swell Audience Network.

‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit

At the Digiday Programmatic Marketing Summit, agency executives participated in closed-door town hall discussions, in which they were granted anonymity for their candor.

Media Buying Briefing: How the upfront has changed over the last 30 years

What used to be a relationship business with finite parameters has become tech-heavy and snarky. Could this be the end so long predicted?


more from Glossy
thumb
Fashion
Weekend Briefing: More fashion brands are closing

Last week, the fashion industry saw significant developments, including the closure of The Vampire’s Wife due to challenging economic conditions. This follows the struggles of other U.K. brands including Ted Baker.

more from Modern Retail
thumb
Operations
Modern Retail Rundown: Target lowers prices, Amazon beefs up Alexa & Macy’s earnings

On this week’s Modern Retail Rundown: Target lowers its prices, Amazon reportedly plans a big Alexa upgrade and Macy’s says it’s seeing newfound customer traction.