Lizzie Widhelm, svp of ad innovation and B2B marketing at SXM Media, discusses announcer versus host-read ads in podcasts, measurement chall...
Why Fiverr believes it’s finally time to bring back OOH advertising next year
After the delta variant brought more uncertainty to the pandemic, Fiverr is reconsidering its 2022 media mix.
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DIGIDAY+ RESEARCH
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Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers
Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses.
Member Exclusive
Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers
Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses.
Media
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SXM Media’s Lizzie Widhelm on the challenges advertisers face with podcast ad buying -
Member ExclusiveDigiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers
- TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform
- How 2021 taught Gallery Media to quickly adapt its TikTok playbook
- Here’s why Outbrain is buying Video Intelligence for $55 million
Marketing
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The Rundown: How up-and-coming esports organizations are separating themselves from the packMarketers should look to partner with esports organizations competing in newer or smaller esports that boast loyal and growing communities.
- The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make
- Why Fiverr believes it’s finally time to bring back OOH advertising next year
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Member ExclusiveMarketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022
- As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen
Future of TV
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Member ExclusiveFuture of TV Briefing: How the TV ad measurement landscape has changed since summerThe Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Cou...
- Tastemade adds programs to sell and manage subscriptions, events for creators
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Member ExclusiveFuture of TV Briefing: Streaming services’ subscriber growth slowed during the third quarter of 2021
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Member ExclusiveFuture of TV Briefing: How top-tier streamers are setting their ad prices and why they’re likely to rise higher
- AMC Networks’ Kim Kelleher says the TV ad market is still speeding up
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‘Two wardrobes’: Atheisure and party wear drive sales growth for apparel retailers during the third quarter
At Macy’s, Abercrombie & Fitch, Tapestry, Kontor, Kohl’s, Boot Barn and Farfetch, revenues grew between 10% and 33% year-over-year this quarter.As apparel retailers learn to navigate supply issues and consumers return to stores, children’s apparel, formal clothing and jewelry lead third quarter success.
Retailers
‘Two wardrobes’: Atheisure and party wear drive sales growth for apparel retailers during the third quarter
At Macy’s, Abercrombie & Fitch, Tapestry, Kontor, Kohl’s, Boot Barn and Farfetch, revenues grew between 10% and 33% year-over-year this quarter.As apparel retailers learn to navigate supply issues and consumers return to stores, children’s apparel, formal clothing and jewelry lead third quarter success.
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‘Anti-Black Friday’: Inside brands’ alternative approaches to the shopping holiday
Appropriately, an increasing number of brands and retailers are looking for alternative ways to approach Black Friday, beyond the standard day, weekend or week-long sale. Some brands are extending Black Friday deals throughout the entire month, some are releasing new product instead of discounting, and some are sitting out of the sales holiday altogether.
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‘Anti-Black Friday’: Inside brands’ alternative approaches to the shopping holiday
Appropriately, an increasing number of brands and retailers are looking for alternative ways to approach Black Friday, beyond the standard day, weekend or week-long sale. Some brands are extending Black Friday deals throughout the entire month, some are releasing new product instead of discounting, and some are sitting out of the sales holiday altogether.