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Google keeps cookies in Chrome

The winners and losers of Google’s third-party cookie reversal

Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.

Media

Condé Nast and Hearst strike Amazon AI licensing deals for Rufus

Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.

Media Briefing: AI payouts may be entering a new era 

AI compensation is evolving — and new models, not just publisher demands, are driving the shift beyond flat-fee licensing.

In Graphic Detail: AI platforms are driving more traffic — but not enough to offset ‘zero-click’ search

Here are five graphs that reveal the major trends emerging in the world of AI and ‘zero-click’ search, and what it means for publishers.

Marketing

More creators, less money: Creator economy expansion leaves mid-tier creators behind

As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.

Questions swirl after X CEO Linda Yaccarino departs from the platform

Her departure marks the end of two tumultuous years at the platform.

Future of TV

TV with dollar sign representing balancing multichannel tv advertising to create revenue.

Future of TV Briefing: A preview of Digiday’s CTV Advertising Strategies event

This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.

Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers

This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.

YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.

Media Buying

WPP has its next CEO – but what do clients make of the heir apparent?

The ad industry’s hot take industrial complex went into overdrive upon yesterday’s WPP coronation. Clients are keeping their counsel, however.

Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO?

The British holding company has named its next CEO — a Microsoft executive and board member of six years.

WTF is request duplication?

Request duplication is becoming increasingly popular in programmatic media trading, but it raises questions over ethics.


more from Glossy
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Member Exclusive
Beauty & Wellness Briefing: Why Sephora tapped Lyft to compete with Amazon’s Prime Day sale

This week, I checked in with Sephora CMO Zena Arnold and Lyft evp Suzie Reider to learn about last week’s “delivered to beauty” activation, which provided direct competition to Amazon’s Prime Days sale through discounted rides to Sephora stores. Additionally, L’Oréal-owned Maybelline sponsors WWE wrestling, Wonderskin becomes an Amazon category leader, and executive moves at Superdrug, Galderma and Nest New York.

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Beauty
Beauty & Wellness Briefing: Why Sephora tapped Lyft to compete with Amazon’s Prime Day sale

This week, I checked in with Sephora CMO Zena Arnold and Lyft evp Suzie Reider to learn about last week’s “delivered to beauty” activation, which provided direct competition to Amazon’s Prime Days sale through discounted rides to Sephora stores. Additionally, L’Oréal-owned Maybelline sponsors WWE wrestling, Wonderskin becomes an Amazon category leader, and executive moves at Superdrug, Galderma and Nest New York.

more from Modern Retail
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Member Exclusive
Brands Briefing: Prime Day results provide a boost of optimism to brands amid murky consumer outlook sentiment

Four startup executives who spoke with Modern Retail said their Prime Day sales exceeded expectations, giving them a boost of optimism that consumers will still show up for big sales events. Still, as they plan for the holidays, they’re trying to wrap their heads around what consumers are looking for in a weird year.

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Operations
Brands Briefing: Prime Day results provide a boost of optimism to brands amid murky consumer outlook sentiment

Four startup executives who spoke with Modern Retail said their Prime Day sales exceeded expectations, giving them a boost of optimism that consumers will still show up for big sales events. Still, as they plan for the holidays, they’re trying to wrap their heads around what consumers are looking for in a weird year.