DIGIDAY+ MEMBER EXCLUSIVES
AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect
The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Epic aims to boost originality in Fortnite’s creator ecosystem
Creators believe new Fortnite updates, including a moderation “similarity score,” will help fix the platform’s persistent copycat issues.
Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype
A Tim Sweeney interview sheds light on Epic Games’ approach to Fortnite’s evolution as a creator platform — and comparisons to YouTube.
Lifestyle publishers rewrite the SEO playbook for AI-driven search
SEO and editorial strategies are evolving to prioritize the categories, styles and content formats driving click-throughs in AI and search engines.
Marketing
Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans
Marketers on the Croisette want to know how the app will (or won’t) fit into their future plans.
Rosé, deals, repeat: How to survive Cannes Lions
Between panels, late-night cocktails and endless networking, Cannes Lions can get overwhelming.
AI talk returns to Cannes — but marketers want practicality over pontification
AI will dominate Cannes Lions for the third year running, but marketers now want results — not just hype.
Future of TV
Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.
Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys
This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
Media Buying
Why these five possible candidates could take over for outgoing WPP CEO Mark Read
The WPP board’s next move is less about succession than direction. We offer five options it might look at.
Inside Index Exchange’s multimillion-dollar start-up investment pact with FirstPartyCapital
Index Exchange has invested in FirstPartyCapital to buoy its further evolution into an infrastructure and platform entity.
Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG
The Brian O’Kelley-backed startup also unveils Brand Stories and partnerships with Butler/Til, Triton Digital.
Annual research reports
Podcasts
Research
Modern Retail spoke with a transgender Target employee who lives in Texas and has worked for the company for about 10 years.
Modern Retail spoke with a transgender Target employee who lives in Texas and has worked for the company for about 10 years.
The 10-year-old body-care brand has remained ahead of the body mist craze with on-trend gourmand scents and immersive storytelling. Now, two years after it was discontinued, Sol de Janeiro is bringing back the fan favorite Cheirosa 39 mist.
The 10-year-old body-care brand has remained ahead of the body mist craze with on-trend gourmand scents and immersive storytelling. Now, two years after it was discontinued, Sol de Janeiro is bringing back the fan favorite Cheirosa 39 mist.
When menopause care brand Womaness first launched in Target in 2021, retailers didn’t know how to merchandise these products and where to put them in stores. Now, that’s starting to change.
When menopause care brand Womaness first launched in Target in 2021, retailers didn’t know how to merchandise these products and where to put them in stores. Now, that’s starting to change.