DIGIDAY+ MEMBER EXCLUSIVES
Amid green shoots of recovery in ad tech investment, a note of caution is warranted
Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were at Advertising Week New York are still cautious.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]
Challenge Board: The platform era for publishers gives way to AI
At the Digiday Publishing Summit, publishers discussed the challenges they face, from traditional platforms like Facebook and Reddit as well as those posed by new AI platforms.
Microsoft looks set to shutter its retail media business
The July announcement of a ‘strategic collaboration’ with Criteo appears a precursor to a full migration and quiet shutdown of PromoteIQ.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Women’s soccer and publisher Footballco turn to creators to score with brands
Creator content is proving powerful draw for soccer advertisers and audiences on both sides of the Atlantic.
Retail media networks under scrutiny amid calls for transparency and accountability
Retail media networks are expanding their offerings to off-site channels, like search or social, but with these expansions, some media buyers and executives say it’s more difficult to get a sense of the actual return on investment.
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
Brands see sportspeople as a means of reaching engaged, focused fan communities – particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry.
Future of TV
Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences
This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions.
Future of TV Briefing: How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channel
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.
How Disney is nearing its goal to automate 75% of ad sales by 2027
More than half of the streaming ad dollars committed with Disney in this year’s upfront will be transacted programmatically, Disney’s Jamie Power said in a live Digiday Podcast recording.
Media Buying
Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case
At Advertising Week, attendees mull the potential consequences of Google’s travails with the Justice Department.
How independent agencies go on the offensive to find new growth opportunities
Independent agencies are taking an offensive approach in order to identify new work streams with clients and become more proactive in pitching.
Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report
Digiday+ Research’s full Media Agency Report examines the current and future state of media agencies, and delves into the impact of retail media. In the meantime, we’ve collected some of the biggest takeaways from the report.
Podcasts
Research
Hiring managers are attracting professionals like librarians and actuaries who have experience with data and can be taught the necessary AI skills.
Hiring managers are attracting professionals like librarians and actuaries who have experience with data and can be taught the necessary AI skills.
Consumers are predicted to spend an additional $25 billion on holiday shopping in November and December compared to 2023, according to The National Retail Federation’s annual holiday forecast released on Tuesday. Holiday sales could grow an estimated 2.5-3.5% to reach $990 billion in sales from November 1 to December 31, up from $964.4 billion spent in the last two months of 2023. NRF’s team shared insights into consumer confidence and behavior entering the holiday season, which they call resilient and strategic, but warm retailers to plan for logistical struggles including a truncated shipping season set against unwavering consumer expectations for quick delivery.
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UncategorizedLVMH sales fall 3% in Q3, company urges "patience"
Consumers are predicted to spend an additional $25 billion on holiday shopping in November and December compared to 2023, according to The National Retail Federation’s annual holiday forecast released on Tuesday. Holiday sales could grow an estimated 2.5-3.5% to reach $990 billion in sales from November 1 to December 31, up from $964.4 billion spent in the last two months of 2023. NRF’s team shared insights into consumer confidence and behavior entering the holiday season, which they call resilient and strategic, but warm retailers to plan for logistical struggles including a truncated shipping season set against unwavering consumer expectations for quick delivery.
Some startups like Bonobos and MeUndies are undergoing brand refreshes as they enter their teenage years.
Some startups like Bonobos and MeUndies are undergoing brand refreshes as they enter their teenage years.