DIGIDAY+ MEMBER EXCLUSIVES
Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
Creators are growing more proactive and more explicit with their attempts to divert fans off of TikTok as a ban or sale becomes a likely reality.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
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Media
Digiday+ Research: More than half of publishers reported revenue increases in 2024
Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn’t extend to the media industry as a whole.
T-Mobile has held talks to buy Vistar Media
The OOH media specialist has held multiple discussions with buyers as the U.S. telco harbors advertising ambitions long since eschewed by rivals.
AI in 2025: Five trends for marketing, media, enterprise and e-commerce
After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
The CEO of Omnicom Digital discussed the pending IPG acquisition while in Las Vegas for the Consumer Electronics Show.
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?
Future of TV
AI Briefing: CES 2025 showcases more AI for TVs, wearables and advertisers
AI was yet again top of mind in Vegas, with companies showcasing more practical applications.
Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025
This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025.
Future of TV Briefing: How the future of TV shaped up in 2024
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024.
Media Buying
Media Buying Briefing: Looks like brand safety’s back on the menu
What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer could become a boon for media agencies — even if it means a lot of hard work ahead.
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
What’s in store for the media agency world? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes – along with a good helping of the unknown.
Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Netflix’s NFL coverage beat industry doubts, following its troubles during the Paul/Tyson fight. Can we expect more sports rights move to streaming?
Podcasts
Research
Business leaders may be dramatically overestimating how well they are engaging their workforce.
Business leaders may be dramatically overestimating how well they are engaging their workforce.
In this edition of the Glossy+ Research Briefing, we analyze why designer participation in NYFW has been decreasing in recent years, including the increasing costs of participating and brands shifting shows to other locations.
In this edition of the Glossy+ Research Briefing, we analyze why designer participation in NYFW has been decreasing in recent years, including the increasing costs of participating and brands shifting shows to other locations.
Cannabis-infused beverage brand Cann is investing in Dry January campaigns. Its co-founder and CEO Jake Bullock spoke about the brand’s growth and its strategy.
Cannabis-infused beverage brand Cann is investing in Dry January campaigns. Its co-founder and CEO Jake Bullock spoke about the brand’s growth and its strategy.