Media

Why media companies are pushing podcasts at SXSW ‘Trojan-horse style’

Some media companies are putting the spotlight on their podcasts at SXSW this year in a bid to land business from new advertisers.

AI Briefing: Watermarking AI content doesn’t go far enough, researchers warn

Mozilla researchers say popular methods for disclosing and detecting AI content aren’t effective enough to prevent harm. Meanwhile, Pindrop is bringing more scrutiny to AI-generated audio.

‘I’m never going to be able to retire:’ Gen Xers cast doubts on life after work

According to Randstad’s recent WorkMonitor report, which surveyed 27,000 workers, only 50% of workers thought they would retire before 65.

Marketing

Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI

A number of marketers are frustrated that they aren’t getting the premium service they believe they’re shelling out for.

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.

Inside Red Robin’s comeback plan amid a cookie-less future

As a 54-year-old brand, Red Robin is revamping its digital efforts with a cookie-less future on the horizon.

Special Edition
The 2024 Notebook

This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.

Future of TV

WTF are outcome-based measurement guarantees?

Advertisers’ emphasis on performance has led some TV network and streaming service owners to guarantee their ability to deliver against specific business outcomes.

Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy

This week’s Future of TV Briefing features a Q&A with Samir Chaudry from creator duo Colin & Samir discussing the state of the creator economy.

Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0

This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.

Media Buying

How agencies are tackling growing sports media fragmentation

While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies.

Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network

Video advertising company Pixability has partnered with Black-owned digital video network Culture Genesis to expand its diversity efforts.

CTV providers court SME ad spend as the streaming wars enter a new era

Sources claim Roku is hinting at the pending sunsetting of its OneView platform.


Digiday Publishing Summit
Mar 25, 2024

The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.