DIGIDAY+ MEMBER EXCLUSIVES
Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit
Key takeaways from the DoJ’s battle with Google that advertisers really should know
Early trial proceedings unearth intricate details over Google’s ad sales process.
Media
Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit
Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings.
Amazon reveals updated smart devices and software powered by Alexa LLM
Powering all of Amazon’s hardware is an updated large language model, that could help connected devices actually be smarter.
Why BDG editor Charlotte Owen thinks AI is good for editorial strategy
BDG isn’t using AI to generate content. But the rise of the technology in the media ecosystem is reshaping BDG’s editorial strategy.
Marketing
Why Ducati is confident in Web3, despite the cold of crypto winter
Ducati has legitimate reasons to investigate Web3 tech as a marketing tool. Building a community of Ducati enthusiasts, or “Ducatisti,” has been a core element of the brand’s marketing for decades.
Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on agency and brand confidence in TikTok, and on how publishers are making Instagram work for them.
Inside Fandom’s mission to boost brand awareness among Gen Z gamers — with a little help from Instagram
While this is the first gaming related livestream Fandom has done with Instagram, it’s part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram’s platform.
This limited editorial series from Digiday explores how commerce media, from e-commerce to retail media networks, has entered a new era.
Future of TV
Future of TV Briefing: The 2023 glossary
This week’s Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming
This week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming.
Georgia-Pacific’s Laura Knebusch breaks down CPG giant’s spending shift away from traditional TV
Traditional TV now accounts for less than 50% of Georgia-Pacific’s spending, but its share still exceeds streaming’s.
Media Buying
Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital
Retail media and the bounceback of digital advertising led IPG’s Magna to raise its ad revenue growth forecast to more than 5% to total $337 billion in 2023.
Media Buying Briefing: Agencies’ views for and against bid shading
Ever since bid shading became prevalent in programmatic, how do agencies know it’s working? There are still plenty of uncertainties and complexities around the benefits and downsides.
Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
Apple’s limitless advertising ambitions means anxiety for ad tech vendors.
Podcasts
Hearst Magazines’ Lisa Howard says advertiser requests for 2024 are on the upswing
Reuters’ CRO discusses the role of political advertising and AI within the news organization
Digiday editors discuss the top trends from summer 2023
Research
Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits
This year’s Digiday Publishing Summit in Key Biscayne, Florida will convene an influential group of media execs in order to give them the venue to discuss these new strategies, identify common pain points as well as pitch solutions and ultimately, make valuable business connections within the media industry.
HR at a property maintenance company harassed an employee, ultimately forcing him to resign due to the hostile work environment. Granted, it’s an extreme example of what happens when HR isn’t competent, but it’s a reminder that HR professionals make mistakes too. And that can damage culture.
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CultureWTF are radius rules?
HR at a property maintenance company harassed an employee, ultimately forcing him to resign due to the hostile work environment. Granted, it’s an extreme example of what happens when HR isn’t competent, but it’s a reminder that HR professionals make mistakes too. And that can damage culture.
The discounts are on select brands and products and range from 20-50%. Among sale items are hair-care, makeup, skin-care and body-care products by buzzy brands including Tree Hut, Megababe and Fur.
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Member ExclusiveLuxury Briefing: The rapid trend cycle and what Gucci got right
The discounts are on select brands and products and range from 20-50%. Among sale items are hair-care, makeup, skin-care and body-care products by buzzy brands including Tree Hut, Megababe and Fur.
Made In, launched in 2017 as a DTC kitchenware brand, counts more than 2,500 professional chefs among its customers. Its in-house video content strategy has developed to feature many of those chefs cooking their favorite recipes as well as other how-tos.
Made In, launched in 2017 as a DTC kitchenware brand, counts more than 2,500 professional chefs among its customers. Its in-house video content strategy has developed to feature many of those chefs cooking their favorite recipes as well as other how-tos.