Between's the cookie's demise and Apple's anti-tracking moves, digital advertising's identity picture is still coming into focus.
BRIEFINGS


Mediabrands is bringing together a raft of its biggest clients — about 20 Black-owned and Black-targeted media players — for an Equity upfro…
Mediabrands is bringing together a raft of its biggest clients — about 20 Black-owned and Black-targeted media players — for an Equity upfro…
In exchange for participating in short, anonymous surveys, participants receive special access to industry research and analysis from Digiday.
- Digiday’s updated breakdown of 12 publishers’ diversity statistics
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Member ExclusiveGlobal Publishing Summit Recap: prepare for a world without cookies
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Member ExclusiveMedia Buying Briefing: Black-owned media companies step to the forefront of the upfront
- ‘They’re solving a problem’: The Washington Post readies its Zeus platform for the buy side
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Member ExclusiveMarketing Briefing: ‘A lot of confusion and trepidation’: Marketers mull a ‘privacy-first’ approach amid looming Google, Apple changes
Marketers are left wondering how they will navigate the true loss of the third party cookie, especially after Google said it won't build an...
- ‘It’s a business risk to omit’: Firms slowly start to prioritize accessible workforces in their diversity goals
- ‘Standard empathy tactics go a long way’: Confessions of a former marketer on motherhood and getting laid off
- Google’s user-level identifier bombshell: what we know (and don’t)
- ‘There’s always money for avocados, but none for Black History Month:’ Confessions of a Black ad tech senior marketer
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Advertisers’ linear TV ad dollars don’t carry as much clout as networks angle to shift money to streaming, digital
TV networks are pushing for advertisers to sign deals that allow ads to run across networks' streaming and digital inventory in addition to...
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Member ExclusiveFuture of TV Briefing: Ad buyers want to fix the TV ad market in this year’s upfront
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Member ExclusiveFuture of TV Briefing: Paramount+’s advertising pitch leaves some buyers hesitant
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Member ExclusiveFuture of TV Briefing: TV’s upfront advertisers hold tight
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Member ExclusiveFuture of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020

Snapchat -- much like TikTok -- is positioning itself as a more commerce-friendly space. Companies like Target and Dior now have Brand Profiles, as do dozens of others pre-approved brands, but more are likely to follow. The introduction of shoppable AR filters seems to be a particular draw -- and through its Brand Profiles, Snapchat appears to be making itself the proof of concept for shoppable AR as a future medium of commerce.

Snapchat -- much like TikTok -- is positioning itself as a more commerce-friendly space. Companies like Target and Dior now have Brand Profiles, as do dozens of others pre-approved brands, but more are likely to follow. The introduction of shoppable AR filters seems to be a particular draw -- and through its Brand Profiles, Snapchat appears to be making itself the proof of concept for shoppable AR as a future medium of commerce.

As retailers rush to find the next indie beauty hit, brands have headed onto platforms to reach new partners digitally.

As retailers rush to find the next indie beauty hit, brands have headed onto platforms to reach new partners digitally.
Future of work

The pandemic forced a reckoning for businesses that denied requests for more flexible working and from people with disabilities.