Between's the cookie's demise and Apple's anti-tracking moves, digital advertising's identity picture is still coming into focus.
Digiday’s updated breakdown of 12 publishers’ diversity statistics
A roundup of publishers' diversity reports reveals that nearly all of the companies included have majority white staff, leadership and new hires.
Latest News
BRIEFINGS
Member Exclusive
Media Buying Briefing: Black-owned media companies step to the forefront of the upfront
Mediabrands is bringing together a raft of its biggest clients — about 20 Black-owned and Black-targeted media players — for an Equity upfro…
Member Exclusive
Media Buying Briefing: Black-owned media companies step to the forefront of the upfront
Mediabrands is bringing together a raft of its biggest clients — about 20 Black-owned and Black-targeted media players — for an Equity upfro…
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Media
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GroupM’s Kieley Taylor and Amanda Grant are on the lookout for the future of identity in advertising - Digiday’s updated breakdown of 12 publishers’ diversity statistics
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Member ExclusiveGlobal Publishing Summit Recap: prepare for a world without cookies
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Member ExclusiveMedia Buying Briefing: Black-owned media companies step to the forefront of the upfront
- ‘They’re solving a problem’: The Washington Post readies its Zeus platform for the buy side
Marketing
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Member ExclusiveMarketing Briefing: ‘A lot of confusion and trepidation’: Marketers mull a ‘privacy-first’ approach amid looming Google, Apple changesMarketers are left wondering how they will navigate the true loss of the third party cookie, especially after Google said it won't build an...
- ‘It’s a business risk to omit’: Firms slowly start to prioritize accessible workforces in their diversity goals
- ‘Standard empathy tactics go a long way’: Confessions of a former marketer on motherhood and getting laid off
- Google’s user-level identifier bombshell: what we know (and don’t)
- ‘There’s always money for avocados, but none for Black History Month:’ Confessions of a Black ad tech senior marketer
Future of TV
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Advertisers’ linear TV ad dollars don’t carry as much clout as networks angle to shift money to streaming, digitalTV networks are pushing for advertisers to sign deals that allow ads to run across networks' streaming and digital inventory in addition to...
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Member ExclusiveFuture of TV Briefing: Ad buyers want to fix the TV ad market in this year’s upfront
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Member ExclusiveFuture of TV Briefing: Paramount+’s advertising pitch leaves some buyers hesitant
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Member ExclusiveFuture of TV Briefing: TV’s upfront advertisers hold tight
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Member ExclusiveFuture of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020
more from
Modern Retail
Platforms
How Snapchat’s AR capabilities are boosting its commerce efforts
Snapchat -- much like TikTok -- is positioning itself as a more commerce-friendly space. Companies like Target and Dior now have Brand Profiles, as do dozens of others pre-approved brands, but more are likely to follow. The introduction of shoppable AR filters seems to be a particular draw -- and through its Brand Profiles, Snapchat appears to be making itself the proof of concept for shoppable AR as a future medium of commerce.
Platforms
How Snapchat’s AR capabilities are boosting its commerce efforts
Snapchat -- much like TikTok -- is positioning itself as a more commerce-friendly space. Companies like Target and Dior now have Brand Profiles, as do dozens of others pre-approved brands, but more are likely to follow. The introduction of shoppable AR filters seems to be a particular draw -- and through its Brand Profiles, Snapchat appears to be making itself the proof of concept for shoppable AR as a future medium of commerce.
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Glossy
Beauty
So long, trade shows: DTC beauty brands tap into digital tools to reach retailers
As retailers rush to find the next indie beauty hit, brands have headed onto platforms to reach new partners digitally.
Beauty
So long, trade shows: DTC beauty brands tap into digital tools to reach retailers
As retailers rush to find the next indie beauty hit, brands have headed onto platforms to reach new partners digitally.
Future of work
‘It’s a business risk to omit’: Firms slowly start to prioritize accessible workforces in their diversity goals
The pandemic forced a reckoning for businesses that denied requests for more flexible working and from people with disabilities.