DIGIDAY+ MEMBER EXCLUSIVES
This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content
Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
Spotify tunes up its ad tech as it looks to attract even more ad dollars
The music-streaming service confirms it is building its own SSP, heralding the further rise of mini-walled gardens.
DPG Media will pull the plug on selling app ads in the open market
Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps.
Media Briefing: This year’s search referral traffic shifts are giving publishers whiplash
This week’s Media Briefing looks at referral traffic from search and search-related platforms.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative
Thus far, the bulk of JOGO’s revenues have come through players’ engagement with its games, rather than by charging marketers thousands of dollars to develop and build bespoke branded game worlds.
Why the NBA is helping basketball creators make longer YouTube videos
The NBA is giving a handful of YouTubers access to a decade’s worth of game footage.
Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
Pritchard pitched marketers on simplifying marketing and recognizing the opportunity marketers have to understand consumers’ everyday needs, use inspiration from those needs to come up with creative ideas for ads and use those to grow their brands.
Future of TV
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.
Why retailers like Kroger & Walmart are adding streaming services to their membership programs
More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.
Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel
This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.
Media Buying
The evolution of the great ‘curation’ tussle in ad tech
“Curation” threatens to knock even “AI” off its perch as the buzz phrase of 2024, as DSPs and SSPs jostle for position. But not everyone agrees on what it is.
Confessions of a media buyer on Google’s stranglehold on the industry
The tech giant has got so much of the industry working through its various tendrils, there’s no escaping it. And some would argue that agencies and marketers have been complicit in letting it happen because they get the results they need.
How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content.
Podcasts
Research
HR leaders often hard-pressed to find solid solutions to widespread bias against workers of a certain age.
-
CultureWTF is a Culture Carrier?
HR leaders often hard-pressed to find solid solutions to widespread bias against workers of a certain age.
This week, I checked in with stakeholders in the scar-care category, which includes tapes, silicone patches, creams, gels and a variety of OTC and in-office treatment solutions. Scar care is currently trending on social media and is estimated to grow at an 11.8% compound annual growth rate over the next five years to nearly double in size. Additionally, Estée Lauder Companies announces another premium beauty storefront on Amazon, Laneige pops up at L.A.’s most popular outdoor shopping destination, and fragrance manufacturing juggernaut Givaudan unveils its plan to bolster sales in China.
This week, I checked in with stakeholders in the scar-care category, which includes tapes, silicone patches, creams, gels and a variety of OTC and in-office treatment solutions. Scar care is currently trending on social media and is estimated to grow at an 11.8% compound annual growth rate over the next five years to nearly double in size. Additionally, Estée Lauder Companies announces another premium beauty storefront on Amazon, Laneige pops up at L.A.’s most popular outdoor shopping destination, and fragrance manufacturing juggernaut Givaudan unveils its plan to bolster sales in China.
Outlet malls are moving closer to population centers as outlying communities have grown and department stores’ off-price strategies have shifted. Executives at major outlet operators share why that is and how the strategies behind these unique properties have changed.
Outlet malls are moving closer to population centers as outlying communities have grown and department stores’ off-price strategies have shifted. Executives at major outlet operators share why that is and how the strategies behind these unique properties have changed.