DIGIDAY+ MEMBER EXCLUSIVES
Google sheds its nice guy poise as the legal heat dials up
Evidence in week one of its ad tech antitrust trial reveals an iron fist couched within its velvet glove.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial
Witnesses tell of being labelled as ’emotional and unproductive,’ while former Google insiders complain of ‘PTSD.’
Google’s ‘my way or the highway’ approach takes center stage in antitrust trial
Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table.
Digiday+ Research: How social platforms stack up for publishers
To find out where different social platforms stand with publishers, Digiday+ Research surveyed publisher professionals on their social media usage and ad spend, and how social platforms play into their revenues and branding.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players.
Coca-Cola commits to ‘critical’ open web advertising through curation
The company not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside the walled gardens of platforms like Amazon, YouTube and Google.
Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination
If that sounds dramatic, the third day of its antitrust trial offers some compelling proof.
Future of TV
Future of TV Briefing: Why owned channels are key to creators’ commerce businesses
This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses.
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
This week’s Future of TV Briefing recaps a summer that saw streaming seize the reins of the broader TV industry.
Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports
This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games.
Media Buying
Despite retail media’s growth, in-store measurement is still playing catchup
In-store remains one part of the retail media networks business that’s been almost overlooked. Ironically, it’s the part that’s been around longest. But changes are coming.
With AI, agencies advance CTV contextual targeting by seeking emotional connections
With the help of artificial intelligence, agencies are analyzing emotions within shows to more closely align their ads in order to improve outcomes from attention to ad recall.
How the elections are shaping influencer marketing, from brand strategies to social media spending
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase – but agencies will have to strike the right balance in their creator strategies, content types and the variety of platforms.
Podcasts
Research
Companies have witnessed a widening division in the economic outlook among corporate executives and their employees.
Companies have witnessed a widening division in the economic outlook among corporate executives and their employees.
The explosion of perfume on forums like TikTok has brought fragrance to a new generation of hyper-engaged consumers. But with that increased visibility comes increased scrutiny over brand politics and values.
The explosion of perfume on forums like TikTok has brought fragrance to a new generation of hyper-engaged consumers. But with that increased visibility comes increased scrutiny over brand politics and values.
Amazon’s fall Prime Day sale is just around the corner, but sellers are doubtful the second annual sales bonanza will put a dent in their holiday sales goals.
Amazon’s fall Prime Day sale is just around the corner, but sellers are doubtful the second annual sales bonanza will put a dent in their holiday sales goals.