DIGIDAY+ MEMBER EXCLUSIVES
Google’s Chrome retreat puts momentum for cookie alternatives in doubt
Now that the cookie’s staying for good, enthusiasm for alternatives is “muted,” despite agency advice.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Annual research reports
Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms.
Media
As ‘recessionposting’ enters overdrive, creators are taking steps to dodge potential blowback
Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.
Digiday+ Research: Branded content rebounds as a top source of publisher revenue
Branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.
How kid-rearing tips are helping Willa Bennett reignite legacy media brands
Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.
Marketing
What’s the future of data collaboration platforms?
Agency holding companies spent big last quarter, bringing the future of such technologies into question.
Marketing Briefing: How the current chaos affects influencer marketing
Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.
In the CTV race, LG Ad Solutions starts at the home screen
LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.
Future of TV
Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying
This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying.
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.
Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.
Media Buying
How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
Merkle president Pete Stein has streamlined Merkle to focus on three areas: CRM and loyalty, content and commerce, and data and analytics. He’s also brought in new leadership.
Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
As marketers eye performance levers and lower-funnel investment, ad spending on Amazon is rising further.
Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients.
Podcasts
Research
Beneath the provocative terminology lies a concept that savvy HR leaders will want to grasp, as it may well be a soft skill that takes employees and organization to the next level.
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LeadershipWTF is 'boreout'?
Beneath the provocative terminology lies a concept that savvy HR leaders will want to grasp, as it may well be a soft skill that takes employees and organization to the next level.
Japanese heritage pro hair-care brand Milbon is targeting U.S. expansion with a fresh new styling line and global creative director partnership with L.A.-based celebrity and editorial stylist Anh Co Tran. Tran, a former L’Oréal Professional spokesperson, is tasked with launching new product categories while leading global education events for Milbon.
Japanese heritage pro hair-care brand Milbon is targeting U.S. expansion with a fresh new styling line and global creative director partnership with L.A.-based celebrity and editorial stylist Anh Co Tran. Tran, a former L’Oréal Professional spokesperson, is tasked with launching new product categories while leading global education events for Milbon.
As tariffs disrupt textile supply chains, the U.S. cotton industry is unlikely to be able to support new manufacturing capacities. Coyuchi’s director of sourcing and sustainability spoke about why it’s so hard for brands to source U.S. cotton.
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OperationsRetailers could be in for a rough summer
As tariffs disrupt textile supply chains, the U.S. cotton industry is unlikely to be able to support new manufacturing capacities. Coyuchi’s director of sourcing and sustainability spoke about why it’s so hard for brands to source U.S. cotton.