DIGIDAY+ MEMBER EXCLUSIVES
As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
Here’s what Snapchat, Meta, Pinterest, YouTube, Reddit, WeAre8 and Substack are doing to capitalize on the TikTok ban.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
Google keeps cookies in Chrome
Media
Digiday+ Research: More than half of publishers reported revenue increases in 2024
Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn’t extend to the media industry as a whole.
T-Mobile has held talks to buy Vistar Media
The OOH media specialist has held multiple discussions with buyers as the U.S. telco harbors advertising ambitions long since eschewed by rivals.
AI in 2025: Five trends for marketing, media, enterprise and e-commerce
After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere.
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
Future of TV
Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers
This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
AI Briefing: CES 2025 showcases more AI for TVs, wearables and advertisers
AI was yet again top of mind in Vegas, with companies showcasing more practical applications.
Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025
This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025.
Media Buying
Key areas of focus for the new Criteo CEO
Michael Komasinski takes the reins, having to master trans-Atlantic relations, ride the third-party cookie roller-coaster, and tackle some M&A quandaries.
Media Buying Briefing: Looks like brand safety’s back on the menu
What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer could become a boon for media agencies — even if it means a lot of hard work ahead.
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
What’s in store for the media agency world? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes – along with a good helping of the unknown.
Podcasts
Research
Workplace experts say the layoffs signal broader trends reshaping tech talent beyond mere performance concerns.
Workplace experts say the layoffs signal broader trends reshaping tech talent beyond mere performance concerns.
Things are moving rapidly, and the fate of TikTok remains a developing story. For at least a week, TikTok has been flooded with content acknowledging the platform’s impact on everything from the way people do their makeup and cook their meals to the way songs become hits. And it is undeniable that, for beauty, TikTok changed the game.
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Member ExclusiveLuxury Briefing: Luxury marketing is taking on gaming
Things are moving rapidly, and the fate of TikTok remains a developing story. For at least a week, TikTok has been flooded with content acknowledging the platform’s impact on everything from the way people do their makeup and cook their meals to the way songs become hits. And it is undeniable that, for beauty, TikTok changed the game.
Digiday’s events are getting a refresh under the leadership of Liz Pitonyak, who joined the company as general manager of events in December.
Digiday’s events are getting a refresh under the leadership of Liz Pitonyak, who joined the company as general manager of events in December.