DIGIDAY+ MEMBER EXCLUSIVES
Agency execs balance automation and strategy with new ad formats
Media agency execs asserted the need for brand and performance to remain equally important, while discussing AI, measurement, retail media networks and the creator economy.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
Publishers’ use of YouTube remains strong, but TikTok’s place in publishers’ video-focused social media strategies is growing stronger.
AI Briefing: Why Walmart is developing its own retail-specific AI models
Walmart debuted its own set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service.
Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit
This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
Self-taught special effects YouTube artist Brandon B discusses AI, his production company and why he’s all in on YouTube.
Brands are cautious about Google and Meta’s generative AI holiday ad push
Major advertising platforms are pushing marketers to use generative AI to make holiday ads. But agencies and brands are still cautious about integrating such technology into their playbook.
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024.
Future of TV
Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences
This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions.
Future of TV Briefing: How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channel
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.
How Disney is nearing its goal to automate 75% of ad sales by 2027
More than half of the streaming ad dollars committed with Disney in this year’s upfront will be transacted programmatically, Disney’s Jamie Power said in a live Digiday Podcast recording.
Media Buying
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it.
Political ad spending piles up in key states less than a month until Election Day
A report released from AdImpact found 74% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the race.
Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case
At Advertising Week, attendees mull the potential consequences of Google’s travails with the Justice Department.
Podcasts
Research
Workers have had a lot to gripe about over the past few years, and they’re sharing their stories and commiserating together on social media.
Workers have had a lot to gripe about over the past few years, and they’re sharing their stories and commiserating together on social media.
P180 is pitched as both a general investment company and as a way to connect brands and retailers with Caastle. Its first venture was investing in luxury retailer Elyse Walker in May followed by the announcement of its first brand investment in Altuzarra this week.
P180 is pitched as both a general investment company and as a way to connect brands and retailers with Caastle. Its first venture was investing in luxury retailer Elyse Walker in May followed by the announcement of its first brand investment in Altuzarra this week.
It remains to be seen how precisely the change will impact shoppers and merchants, but several agencies and sellers that spoke to Modern Retail for this story said it was mostly beneficial, particularly in terms of customer service.
It remains to be seen how precisely the change will impact shoppers and merchants, but several agencies and sellers that spoke to Modern Retail for this story said it was mostly beneficial, particularly in terms of customer service.