DIGIDAY+ MEMBER EXCLUSIVES
Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
Atlas Obscura looks to raise $10 million at a $24 million valuation with help from smaller investors in a tough market
For the first time, smaller investors are participating through the venture capital investing platform OurCrowd.
Companies like Priceline and various Amazon vendors are using large language models to update their e-commerce platforms.
Esports companies are still trying to figure out how to make competitive gaming profitable, and it’s encouraging news for a major league operator to dip its toes into the livestreaming game in order to more effectively monetize its core product. But EFG’s announcement also raises questions about the technology powering the venture.
Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers.
Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360.
This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.
Future of TV
This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.
Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’
This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.
Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting
This week’s Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting.
Repairing trust between all levels within organizations, will be critical in 2024, not just for the well-being of individuals, but the well-being of businesses. We spoke to a range of workplace experts to hear how this trust crisis can be averted.
Artificial intelligence could potentially become agencies’ differentiator in the next decade or two, so how good is the technology right now?
Major AI providers and online platforms have a new agreement detecting and preventing AI-generated misinformation.
Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy
Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content
The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.
CultureWTF are RTO shadow policies?
Workers are chronicling their inner debates around resisting the urge to add too many exclamation points in professional emails.
In August 2023, Glossy was the first to report that Rhode was closing in on selling its first million tubes of its Peptide Lip Treatment, the skin care-enhanced lip balm for which Hailey Bieber’s brand has become best known. At $16, that meant the single SKU had already earned the brand $16 million. It launched with three “flavors”: unscented, watermelon and salted caramel. It then got people hooked by making new variants feel like collectibles, much like like Pokémon or, more precisely, Bonne Bell Lip Smackers. But Rhode is not the first to make flavored lip balms a thing.
Member ExclusiveResearch Briefing: Walmart’s e-commerce strategy and growth
This week Reddit is going public, Beyond Meat is refreshing its recipes, and turmoil at Macy’s continues.