DIGIDAY+ MEMBER EXCLUSIVES
‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness
AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts.
A look at Google's latest cookie extension
Media
Media Briefing: Publishers reflect on ad revenue midway through 2024
Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out.
Privacy’s impact on publishers: Assessing the head of consent role
As privacy continues to dictate the market, publishers weigh up the head of consent role.
Jamila Robinson explains why Bon Appétit is getting into sports, relationships and subscription boxes
On the latest episode of the Digiday Podcast, Robinson talks about the new Sports issue of Bon Appétit, hitting newsstands today.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
Marketers are leaning on the tried-and-true channel that is social media to make their gaming activations worth the squeeze.
Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential
The 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.
DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
The fashion brand is using generative AI to script and storyboard influencer content.
Future of TV
Future of TV Briefing: How creators are setting themselves up for the career long haul
This week’s Future of TV Briefing looks at how creators are preparing for the career long haul.
Future of TV Briefing: How the future of TV has shaken out so far in 2024
This week’s Future of TV Briefing recaps the top stories from the first six months of 2024.
VidCon’s Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI
At this year’s VidCon, more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.
Media Buying
Why media agencies are developing finance-based marketing and business intelligence expertise
With greater economic pressures and competition from consultancies, media agencies are expanding their arsenals with financial and business intelligence for clients.
IntentIQ’s post-cookie alternative ID test shows promise
IntentIQ used an approach that blended cookie-based and cookie-less solutions in a partnership with independent full-service agency Involved Media for a campaign executed for an education client.
How to prepare for Gen Alpha: Invest in YouTube, gaming and learning
Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation.
Podcasts
Research
Major employers have cut entire DEI teams while others are considering scaling back after a reversal on race-based admissions processes in colleges last year.
Major employers have cut entire DEI teams while others are considering scaling back after a reversal on race-based admissions processes in colleges last year.
On July 7, it was reported by the British publication The Telegraph that Burberry was preparing to cut hundreds of jobs as part of a 45-day restructuring consultation following a sharp decline in the company’s stock market value. As of July 15, the brand has replaced CEO Jonathan Akeroyd with Joshua Shulman, who was previously CEO at Coach.
On July 7, it was reported by the British publication The Telegraph that Burberry was preparing to cut hundreds of jobs as part of a 45-day restructuring consultation following a sharp decline in the company’s stock market value. As of July 15, the brand has replaced CEO Jonathan Akeroyd with Joshua Shulman, who was previously CEO at Coach.
Around a quarter of e-commerce brands say 26% to 50% of their marketing budget goes to direct mail, according to direct mail marketing firm Lob.
Around a quarter of e-commerce brands say 26% to 50% of their marketing budget goes to direct mail, according to direct mail marketing firm Lob.