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Snap sees growth opportunity in SMBs
The SMB advertiser category provides a healthier revenue stream compared to larger advertisers.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
Netflix readies pan-European rollout of its in-house ad tech amid pricing competition
Buyers eye discounts of as much as 20% as Google, The Trade Desk and others join its much-vaunted expansive rollout.
Roblox earnings: Why the platform paid out $280 million to creators in the last quarter
Content creators in Roblox, which the company often refers to as “developers,” are a very different beast from creators on other platforms.
Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet
Some podcast execs expanding their video production efforts aren’t won over by Spotify’s push into video podcasts yet, due in part to growth they’re seeing on YouTube.
Marketing
How brands are growing episodic creator partnerships to reach a younger audience
The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds.
Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
It’s not a political issue, marketers and agency execs say, but a cultural shift. Marketers and agency execs believe there’s a balancing of the scales, a recalibration, going on that will see some brands letting loose, going for the humor and sex appeal that had been out of favor.
IPG CEO caught Omnicom CEO ‘with his trousers down’: S4 Capital’s Martin Sorrell casts further doubt on IPG’s $13B price tag
Ever since the deal was announced, he’s been relentless in picking it apart, repeatedly questioning Omnicom’s rationale.
Future of TV
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.
Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards.
Future of TV Briefing: Streaming advertisers seek a balance between ad product innovations and ad load protections
This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.
Media Buying
Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from the holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors.
Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
DoubleVerify, Integral Ad Science, and trade orgs are subjects of open letters after Adalytics report associating ad tech with CSAM.
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
With the Big Game just days away, streaming service Tubi has been shopping last-minute ad space to media buyers.
Podcasts
Research
Nearly half of HR professionals experience feelings of anxiety at least once a week, revealing something of a silent crisis in workplace mental health.
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LeadershipRTO comes with legal risks
Nearly half of HR professionals experience feelings of anxiety at least once a week, revealing something of a silent crisis in workplace mental health.
Exponent Beauty, which hit the market in April 2022, has never done paid influencer partnerships. It does however, work with influencers, via bringing them in as investors. Sara and Erin Foster have been investors since the brand launched, preceding even the official launch of their early-stage fund, Oversubscribed Ventures. Now, Exponent Beauty is announcing longtime influencer Rocky Barnes as its latest investor.
Exponent Beauty, which hit the market in April 2022, has never done paid influencer partnerships. It does however, work with influencers, via bringing them in as investors. Sara and Erin Foster have been investors since the brand launched, preceding even the official launch of their early-stage fund, Oversubscribed Ventures. Now, Exponent Beauty is announcing longtime influencer Rocky Barnes as its latest investor.
Companies that do major volume during Valentine’s Day like Edible and Bouqs are getting used to accommodating last-minute shoppers.
Companies that do major volume during Valentine’s Day like Edible and Bouqs are getting used to accommodating last-minute shoppers.