DIGIDAY+ MEMBER EXCLUSIVES
Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Annual research reports
Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms.
Media
Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend
Different sellers are asserting differing visions of how to best advertise on Roblox. The debate has made some brands wary of buying.
Google Chrome will now continue to use third-party cookies
Google will not be rolling out a new standalone prompt for third-party cookies in Chrome.
As ‘recessionposting’ enters overdrive, creators are taking steps to dodge potential blowback
Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.
Marketing
Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil
Amazon tells advertisers to go all in on its platform during economic uncertainty.
What’s the future of data collaboration platforms?
Agency holding companies spent big last quarter, bringing the future of such technologies into question.
Marketing Briefing: How the current chaos affects influencer marketing
Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.
Future of TV
Future of TV Briefing: CTV advertisers fail to reach 80% of households
This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack.
Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying
This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying.
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.
Media Buying
How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
Merkle president Pete Stein has streamlined Merkle to focus on three areas: CRM and loyalty, content and commerce, and data and analytics. He’s also brought in new leadership.
Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
As marketers eye performance levers and lower-funnel investment, ad spending on Amazon is rising further.
Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients.
Podcasts
Research
Workplace language barriers affect not only employees’ confidence but also productivity and safety. A new generation of workers is seeking to overcome them.
Workplace language barriers affect not only employees’ confidence but also productivity and safety. A new generation of workers is seeking to overcome them.
A survey of Shein products before and after the price hikes showed some products increasing in price by as much as 90%, while others increased by smaller amounts of 20-30%. A plus-size women’s dress, for example, increased from $22 to $27, while a bathing suit increased from $5 to $9. Granted, at Shein’s super-low price levels, a 90% increase can equate to only a few extra dollars in total cost.
A survey of Shein products before and after the price hikes showed some products increasing in price by as much as 90%, while others increased by smaller amounts of 20-30%. A plus-size women’s dress, for example, increased from $22 to $27, while a bathing suit increased from $5 to $9. Granted, at Shein’s super-low price levels, a 90% increase can equate to only a few extra dollars in total cost.
This week’s Modern Retail Podcast explores the pause in retail deals, Walmart’s beauty push, and the potential for more circular production in U.S. manufacturing.
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OperationsRetailers could be in for a rough summer
This week’s Modern Retail Podcast explores the pause in retail deals, Walmart’s beauty push, and the potential for more circular production in U.S. manufacturing.