DIGIDAY+ MEMBER EXCLUSIVES
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
Brands see sportspeople as a means of reaching engaged, focused fan communities – particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
Challenge Board: The platform era for publishers gives way to AI
At the Digiday Publishing Summit, publishers discussed the challenges they face, from traditional platforms like Facebook and Reddit as well as those posed by new AI platforms.
Microsoft looks set to shutter its retail media business
The July announcement of a ‘strategic collaboration’ with Criteo appears a precursor to a full migration and quiet shutdown of PromoteIQ.
Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers’ RFPs
This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
Closing the gap won’t be a cakewalk, though — TikTok’s ad business is still a few paces behind Meta’s.
How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data
In a world where marketers are often pressured to prioritize metrics, algorithms and immediate ROI, marketing veteran Todd Kaplan seems to always bet on the brand.
Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week
As Advertising week kicks off, the conference hits a milestone year with the 2024 edition — it’s the 20th anniversary of Advertising Week.
Future of TV
Future of TV Briefing: How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channel
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.
How Disney is nearing its goal to automate 75% of ad sales by 2027
More than half of the streaming ad dollars committed with Disney in this year’s upfront will be transacted programmatically, Disney’s Jamie Power said in a live Digiday Podcast recording.
Future of TV Briefing: How publishers are turning podcasts into video talk shows
This week’s Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos.
Media Buying
Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations
Stagwell’s Code and Theory Network is 50% design and 50% engineering, helping to transform business operations for clients including Qualcomm, T Rowe Price and others.
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
First off is an effort by Omnicom Media Group to help establish clarity and perhaps even standards in the ad auction process, which the network estimates at around $600 billion in global spend.
Wpromote expands its offerings to full service, dubbing it ‘brandformance’
Wpromote quietly expanded from its performance roots to what it’s calling “brandformance” and expanded its c-suite to include a brand-side exec and a new managing director, to help ensure it is firing on full-funnel cylinders.
Podcasts
Research
More companies are choosing to vet candidates at the offices they’ll be expected to work from and set that expectation early.
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TalentWTF is a salary floor?
More companies are choosing to vet candidates at the offices they’ll be expected to work from and set that expectation early.
It’s repeatedly been said that today’s brands and retailers must also be media companies, regularly producing and distributing multimedia content across marketing channels. That pressure has, at minimum, held true for most sectors. But, rather than exclusively a play for engagement, the latest luxury deals show a business demand for the necessary one-two punch of culture-fueled content and aspirational customers. The two go hand-in-hand, according to involved executives and recent research.
It’s repeatedly been said that today’s brands and retailers must also be media companies, regularly producing and distributing multimedia content across marketing channels. That pressure has, at minimum, held true for most sectors. But, rather than exclusively a play for engagement, the latest luxury deals show a business demand for the necessary one-two punch of culture-fueled content and aspirational customers. The two go hand-in-hand, according to involved executives and recent research.
While fast-food discounts and veterinary services might seem like peculiar things to add to what is primarily a grocery delivery service, the leader behind Walmart’s membership program explained in an exclusive interview with Modern Retail how it’s all quite measured.
While fast-food discounts and veterinary services might seem like peculiar things to add to what is primarily a grocery delivery service, the leader behind Walmart’s membership program explained in an exclusive interview with Modern Retail how it’s all quite measured.