DIGIDAY+ MEMBER EXCLUSIVES
WPP has its next CEO – but what do clients make of the heir apparent?
The ad industry’s hot take industrial complex went into overdrive upon yesterday’s WPP coronation. Clients are keeping their counsel, however.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Digiday+ Research: Publishers pull back their dependence on digital revenue
After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.
LinkedIn makes it easier for creators to track performance across platforms
Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn’s creator platform evolution.
Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?
Marketing
Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.
Bold Calls for the back half of 2025
Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.
Future of TV
Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
Media Buying
When should an agency go the ESOP route, and what are the risks?
Boiled down to their essence, ESOPs are when an owner or founder sells their stake in an agency to the employees who all receive stock, most often held in a trust.
Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons
The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system.
As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.
Annual research reports
Podcasts
Research
Fresh research says nearly 9 in 10 top AI performers are burned out and eyeing a better workplace.
Fresh research says nearly 9 in 10 top AI performers are burned out and eyeing a better workplace.
On Friday, Ulta Beauty announced the introduction of 13 new K-beauty brands across makeup and skin care to its e-commerce site. The new brands will launch in-store throughout the summer.
On Friday, Ulta Beauty announced the introduction of 13 new K-beauty brands across makeup and skin care to its e-commerce site. The new brands will launch in-store throughout the summer.
The Children’s Place is branching out from private-label products and pairing up with properties like Hello Kitty, Disney and Minecraft. The retailer hopes collaborations can help it capture market share and bring in new customers.
The Children’s Place is branching out from private-label products and pairing up with properties like Hello Kitty, Disney and Minecraft. The retailer hopes collaborations can help it capture market share and bring in new customers.