DIGIDAY+ MEMBER EXCLUSIVES
Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
There’s still a lag between the availability of alt-IDs and actual demand from media buyers.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
From code to the cockpit: Big Tech expats chart bold new career paths
Many displaced workers are landing on their feet in other fields, often for better positions and more money.
Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 – but not everyone
An analysis of six publishers’ 2024 earnings shows most of them saw advertising revenue rebound and subscriptions continue to grow year over year.
Measuring Google’s AI Overviews’ impact: Why keyword data is more telling than CTRs for publishers
Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful.
Marketing
Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy
Celebrities and creators draw from each other’s marketing and monetization tactics. To find the best partner, brands have to balance the two.
The Rundown: Nvidia’s GTC showcases new AI capabilities that span many industries
At its annual GTC conference, Nvidia unveiled a range of new technologies to power AI capabilities across a range of industries.
As retail media booms, lines blur between performance and brand marketing budgets
Marketers and agencies are grappling with divisions over who exactly controls retail media spend, causing a trickle-down effect on how retail media deals are brokered.
Future of TV
Future of TV Briefing: Is YouTube TV? (2025 edition)
This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
Media Buying
‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
Investment in Google’s privacy sandbox has stalled as the industry waits on further clarification around Chrome’s third-party cookie policy.
Media agencies are finding new uses for AI while AI-generated creative still lags
At the Digiday Media Buying Summit in Nashville, agency execs said AI still falls short in delivering high-quality creative output.
Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model
The French holding company’s Converged system has become the glue between its creative, media and digital domains.
Podcasts
Research
In this episode of our limited edition podcast Mom’s at Work, we explore the struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments.
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CultureWTF is ‘pretty privilege’?
In this episode of our limited edition podcast Mom’s at Work, we explore the struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments.
As the beauty and wellness industries continue to grow, standing out is vital. One way to catch the eye of discerning consumers is with clinical testing. But how does clinical testing work, how much does it cost, and how long does it take? Glossy digs into the risks and benefits of clinical testing, including how it compares to consumer perception testing, and offers a broad look at where it fits into a new product’s overall safety and stability substantiation.
As the beauty and wellness industries continue to grow, standing out is vital. One way to catch the eye of discerning consumers is with clinical testing. But how does clinical testing work, how much does it cost, and how long does it take? Glossy digs into the risks and benefits of clinical testing, including how it compares to consumer perception testing, and offers a broad look at where it fits into a new product’s overall safety and stability substantiation.
At SXSW, Lululemon and its resale partner Archive debuted a two-day pop-up called The Like New Edit. It’s just one of a few ways Lululemon is looking to promote its resale program more this year.
At SXSW, Lululemon and its resale partner Archive debuted a two-day pop-up called The Like New Edit. It’s just one of a few ways Lululemon is looking to promote its resale program more this year.