The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more...
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
While Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in leadership and advertiser exodus over the last year has left its place in this year’s Big Game a question: Will its importance continue?
Latest News
Special Edition
The 2023 Notebook
Click through to read this package which explores what the industry is geared up for in 2023, including which social channels marketers will put dollars toward, how data will play a role in their planning, leadership’s efforts to diversify their organizations and what the economic situation means for all decision making.
DIGIDAY+ RESEARCH
Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV
More than two-thirds of agencies said clients spend at least a little on TV marketing, Digiday+ Research found. And they're more likely to s…
Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV
More than two-thirds of agencies said clients spend at least a little on TV marketing, Digiday+ Research found. And they're more likely to s…
Media
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The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability - How newsroom unions intervene when members get laid off
- Despite Q1’s slow start, publishers are bullish about events revenue for 2023
- Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
- Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
Marketing
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Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super BowlWhile Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in...
- Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV
- How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems
- Hyatt, Lacrosse United, Lulu’s tap college athletes’ authenticity to target Gen Z
- WTF is the global privacy control?
Future of TV
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Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launchThis week’s Future of TV Briefing looks at the state of advertisers' adoption of YouTube Shorts as the platform prepares to share ad revenue...
- Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
- Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
- Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
- How YouTube is calculating creators’ ad-revenue shares for Shorts
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Modern Retail
Marketing
Valentine’s Day collabs are back in full swingValentine’s Day is one of the prime seasons for brand collaborations with companies offering novelty items fit for gifting purposes. Companies can gain marketing benefits even during seasons when their products aren’t typically considered by shoppers.
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TechnologyThe digital ad market is in a slump
Marketing
Valentine’s Day collabs are back in full swingValentine’s Day is one of the prime seasons for brand collaborations with companies offering novelty items fit for gifting purposes. Companies can gain marketing benefits even during seasons when their products aren’t typically considered by shoppers.
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Glossy
Fashion
Forever 21 is banking on brick-and-mortar and TikTok to fuel its comebackTwo and a half years after bankruptcy, Forever 21 has overhauled its business in a slew of changes under new CEO Winnie Park.
Fashion
Forever 21 is banking on brick-and-mortar and TikTok to fuel its comebackTwo and a half years after bankruptcy, Forever 21 has overhauled its business in a slew of changes under new CEO Winnie Park.
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WorkLife
Culture
How millennial workers leaving city centers are reshaping the suburbsMore millennials are ditching the city and heading to the suburbs, an ongoing trend since the rise of remote work. But that's creating inevitable tensions with locals who are being priced out. The post How millennial workers leaving city centers are reshaping the suburbs appeared first on WorkLife.
Culture
How millennial workers leaving city centers are reshaping the suburbsMore millennials are ditching the city and heading to the suburbs, an ongoing trend since the rise of remote work. But that's creating inevitable tensions with locals who are being priced out. The post How millennial workers leaving city centers are reshaping the suburbs appeared first on WorkLife.