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DIGIDAY+ MEMBER EXCLUSIVES
‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding
As the backlash to DEI continues, marketers say it may be time for a rebrand.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans
In light of BuzzFeed’s plans to launch its own social media platform, the Media Briefing evaluates other media companies’ past attempts to do the same.
As independent, creator-owned media companies flourish, Rooster Teeth is looking to join the party
In the wake of Rooster Teeth’s shutdown last year, corporate ownership is starting to feel like more of a poison pill than a benefit for creator-owned media companies.
How U.K.-based creators took advantage of the U.S. TikTok outage
In the week following the United States’ Jan. 19 TikTok outage — the seven days between Jan. 19 and Jan. 25 — video creators in the U.K. posted 15 percent more content than they did during the seven days leading up to the ban.
Marketing
Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
The latest platforms earnings window confirmed they’re finally in a position to make a bigger play for this advertiser category.
Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience
Instagram Reels may be the closest experience to TikTok currently, but can it seize this opportunity to overtake its rival?
Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
Brands are changing the way they capitalize on the big game spotlight. In Hellmann’s case, that means adding shoppable ad units to its campaign.
Future of TV
Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano
This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast.
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.
Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards.
Media Buying
The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google’s exit from “the open internet.”
How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI
The CEO of Media By Mother wrote a pitch for a global advertiser over the holiday break using Chat GPT — and got past the RFI stage.
Amid uncertainty, ad tech mavens turn to startups
DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk breaks its M&A duck.
Podcasts
Research
Over half of C-Suite executives are likely or extremely likely to depart from their current roles in the next two years, a new survey found.
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LeadershipRTO comes with legal risks
Over half of C-Suite executives are likely or extremely likely to depart from their current roles in the next two years, a new survey found.
This week, I checked in with L’Oréal Group exec Guive Balooch who recently unveiled the conglomerate’s latest tech investment: a tabletop hardware device called Cell BioPrint that quickly provides personalized skin analysis and recommendations to in-store shoppers. It’s part of a growing number of companies investing in, or expanding, diagnostic skin services through retailers, consumer activations and spas.
This week, I checked in with L’Oréal Group exec Guive Balooch who recently unveiled the conglomerate’s latest tech investment: a tabletop hardware device called Cell BioPrint that quickly provides personalized skin analysis and recommendations to in-store shoppers. It’s part of a growing number of companies investing in, or expanding, diagnostic skin services through retailers, consumer activations and spas.
