DIGIDAY+ MEMBER EXCLUSIVES
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
Google keeps cookies in Chrome
Media
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.
Media Briefing: Publishers’ Q3 earnings show revenue upticks despite election ad pullback
Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.
Workplace policies poised for seismic shakeup post-election
Topping the list of expected changes: a rollback of many health insurance reforms provided under the Affordable Care Act, better known as Obamacare.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Unlike the rest of the world, direct-to-consumer pharma advertising is only allowed in the U.S. and New Zealand.
How independent agencies are staking their claim in the creator economy
A lot of agencies are snapping up creator agencies and even building bespoke tech to gain an edge.
Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues
At the end of the day, investors care about the numbers, and Roblox’s numbers are looking okay, whether or not the metrics are inflated. For the media buyers purchasing ads on the platform, the other side of Hindenburg’s report — a long list of anecdotes describing child safety risks on Roblox — was the larger concern.
Future of TV
Future of TV Briefing: How the European creator economy compares to the U.S.
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.
Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones
This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.
Media Buying
How influencer shops and agencies are adding content studios to boost production speed, revenue
Influencer shops expand content studios to boost production speed and drive additional revenue streams. Depending on who you talk to, they get there in different ways.
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation
The companies are the latest to bring deep learning and large language models to media buying tools.
Media Buying Briefing: A tale of two reports (on media agencies)
Where Forrester’s latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers’ desire to change remuneration toward business outcomes.
Podcasts
Research
About 70% of companies in the U.S. and Canada enhanced separation and severance packages in the past three years, a new report found.
About 70% of companies in the U.S. and Canada enhanced separation and severance packages in the past three years, a new report found.
In this edition of the Glossy+ Research Briefing, we analyze quarterly financial results from retail giants TJX Companies, Walmart and Target.
In this edition of the Glossy+ Research Briefing, we analyze quarterly financial results from retail giants TJX Companies, Walmart and Target.
Tom Baker, co-founder and creative director of the coffee liqueur brand Mr. Black, spoke about the company’s rise. It involved years of work alongside the rising popularity of the espresso martini.
Tom Baker, co-founder and creative director of the coffee liqueur brand Mr. Black, spoke about the company’s rise. It involved years of work alongside the rising popularity of the espresso martini.