Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

A look at the publisher quandary over ad curation

At a Digiday Summit, publishers confront the fine line between revenue and oversight.

Creators weigh content decisions and costs of election-driven marketing blackout

Agencies, creators and brands respond to the election-driven blackout on marketing.

Media Briefing: European publishers sound off on site traffic struggles

This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits.

Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.

Marketing

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes

Ronaldo has created the largest sports-themed YouTube channel on the web in two months – but he’s not done it alone.

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics

Influencer marketing and agency execs believe marketers should instead zero in on understanding the influencers they work with and their audiences rather than totally bowing out during difficult moments.

Digiday+ Research: A look at brands’ 2024 holiday marketing plans

This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.

Future of TV

Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones

This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.

Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage

This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.

Why retailers like Kroger & Walmart are adding streaming services to their membership programs

More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.

Media Buying

A tv with a 'ballot' going in from the top. The screen is blue and red representing the democratic and republican parties. The image represents political advertising using CTV, contextual and geo targeting.

AI Briefing: Concerns about misinformation grow on the eve of the U.S. elections

AI- and non-AI political misinformation on Meta and X are filling platforms with plenty of smoke designed to confuse and misdirect voters.

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide

Outgoing CEO Megan Clarken emphasizes “we’ve moved on” from third-party cookies.

Two Gen Z founders want to change the OOH ad marketplace for their generation

You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that’s what a new ad marketplace for on-product campaigns is all about.


more from WorkLife
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DE&I
‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes

Consumer spending has slowed and marketing budgets are facing constraints as economic uncertainty looms, making it easier for brands to make the case to divest from diversity efforts.

more from Glossy
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Fashion
How fashion and beauty brand founders are responding to Trump’s re-election

With Vice President Kamala Harris officially conceding to President-elect Donald Trump on Wednesday afternoon, brands may now have the opportunity to speak out in support or opposition of the outcome with less fear of backlash or landing in hot water.

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Fashion
How fashion and beauty brand founders are responding to Trump’s re-election

With Vice President Kamala Harris officially conceding to President-elect Donald Trump on Wednesday afternoon, brands may now have the opportunity to speak out in support or opposition of the outcome with less fear of backlash or landing in hot water.