Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

Publishers’ top tips for pitching advertisers at Cannes

The art of making sales at Cannes may not be the same strategy taught in business school.

AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?

Last week’s WWDC made plenty of headlines with various AI updates across Apple’s operating system and apps.

The Trade Desk and Yahoo are locked in a trading dispute with a looming deadline

If not resolved, it could result in the industry’s largest indie DSP cutting off access to Yahoo’s video inventory.

Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.

Marketing

Cannes Briefing: As generative AI plays out, OpenAI believes AI development is a ‘shared responsibility’

AI is simply a new tool in the latest line of tools for creatives to do more, do it better and do it faster.

GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media

Green advertising gets a boost thanks to standards that currently cover TV, digital, and out-of-home advertising, with plans to expand to include print, radio, and film.

Cannes Briefing: What to expect out of Cannes Lions 2024

The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year.

Future of TV

Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement.

Future of TV Briefing: 5 trends to track in this year’s upfront market

This week’s Future of TV Briefing looks at the changes that may — or may not — transpire during this year’s upfront cycle.

Future of TV Briefing: How TV and streaming companies’ advertising businesses fared in Q1 2024

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.

Media Buying

Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs

The retail giant’s DSP is using AI to process browsing data to help advertisers nudge shoppers toward a purchase without the need for identifiers.

Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions

Influencer agencies are muscling their way deeper into Cannes Lions, as it becomes more of a distinct media channel. Are acquisitions around the corner?

Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights

The partnership with Amazon Ads enables Omnicom’s planning and investment teams to access Amazon’s proprietary browsing, shopping and streaming insights to directly tie linear and CTV investment to purchases made on Amazon.


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Fashion
Morilee CEO Terri Eagle on how social media is changing the bridalwear industry

Founded in 1953, the bridal brand Morilee has become known for gowns catering to a wide range of bridal styles. Over the years, the brand has expanded its global presence, now selling through more than 2,500 retail partners.

more from Modern Retail
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Marketing
Why online furniture platforms like Kaiyo are turning to physical retail

Kaiyo is one of a number of digitally-native furniture platforms making the move to physical retail to appeal to younger shoppers, many of whom are furnishing their first apartments and prefer to buy big-ticket items in person.