Media

Atlas Obscura looks to raise $10 million at a $24 million valuation with help from smaller investors in a tough market

For the first time, smaller investors are participating through the venture capital investing platform OurCrowd.

WTF is differential privacy?

Differential privacy allows companies to share aggregate data about user habits while protecting individual privacy.

AI Briefing: How Priceline and other e-commerce companies are approaching generative AI

Companies like Priceline and various Amazon vendors are using large language models to update their e-commerce platforms.

Marketing

Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform

Esports companies are still trying to figure out how to make competitive gaming profitable, and it’s encouraging news for a major league operator to dip its toes into the livestreaming game in order to more effectively monetize its core product. But EFG’s announcement also raises questions about the technology powering the venture. 

Person gaming

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences

Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers.

Amazon wants a bigger slice of the DSP ad tech market

Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360.

Special Edition
The 2024 Notebook

This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.

Future of TV

Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0

This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.

Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’

This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.

Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting

This week’s Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting.

Media Buying

‘It’s a landmine’: Why does no one trust each other at work?

Repairing trust between all levels within organizations, will be critical in 2024, not just for the well-being of individuals, but the well-being of businesses. We spoke to a range of workplace experts to hear how this trust crisis can be averted.

Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers

Artificial intelligence could potentially become agencies’ differentiator in the next decade or two, so how good is the technology right now?

election

Tech companies make more commitments to address AI-generated election misinformation

Major AI providers and online platforms have a new agreement detecting and preventing AI-generated misinformation.


Digiday Publishing Summit
Mar 25, 2024

The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.

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Beauty
Glossy Pop Newsletter: Rhode’s ‘Lip Case’ offers TikTok a marketing masterclass

In August 2023, Glossy was the first to report that Rhode was closing in on selling its first million tubes of its Peptide Lip Treatment, the skin care-enhanced lip balm for which Hailey Bieber’s brand has become best known. At $16, that meant the single SKU had already earned the brand $16 million. It launched with three “flavors”: unscented, watermelon and salted caramel. It then got people hooked by making new variants feel like collectibles, much like like Pokémon or, more precisely, Bonne Bell Lip Smackers. But Rhode is not the first to make flavored lip balms a thing.