DIGIDAY+ MEMBER EXCLUSIVES
Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases
While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Digiday+ Research: Publishers look to cash in on growing events revenue
Publishers are getting significantly more revenue from events in 2025, and they’re going to focus on growing that even further.
In Graphic Detail: How creators are using generative AI to shape video and design
80 percent of content creators are using AI in their workflow, according to a study by Wondercraft. This is a deep dive into those numbers.
WTF are GEO and AEO? (and how they differ from SEO)
Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer engines too.
Marketing
Can brands like American Eagle appeal to Gen Z with Substack?
Brand-owned publications are arguably a cyclical trend and we’re in the next cycle of such a trend with Substack.
Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.
In Graphic Detail: How YouTube redrew the TV map
As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV.
Future of TV
Future of TV Briefing: The 2025 upfront preview
This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.
What’s in and out in this year’s TV and streaming ad upfront market
Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.
Media Buying
Microsoft Advertising is closing the Xandr DSP, layoffs pending
The software giant is contacting media buyers informing them it will close in February 2026.
The Trade Desk unfurls OpenSincera
The insights tool is now available via an API, and integrated into Kokai.
Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals.
Annual research reports
Podcasts
Research
BambooHR reports that while 84% of workers report job satisfaction, they’re simultaneously creating “work barriers” and obsessively documenting their contributions.
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TechnologyWTF is futureproofing
BambooHR reports that while 84% of workers report job satisfaction, they’re simultaneously creating “work barriers” and obsessively documenting their contributions.
Ulta Beauty exec Stacy Coblentz gives Glossy an insider’s look into the retailer’s “Ulta Beauties” associate ambassador program. Made up of 28 in-store associates and two corporate staffers, the group illustrates Ulta’s bottom-up approach to understanding consumer needs and behaviors while tapping into a growing number of content creators already working in its brick-and-mortar stores. “We knew we had an untapped superpower with our [store] associates,” said Coblentz. “They know what’s happening before we do.”
Ulta Beauty exec Stacy Coblentz gives Glossy an insider’s look into the retailer’s “Ulta Beauties” associate ambassador program. Made up of 28 in-store associates and two corporate staffers, the group illustrates Ulta’s bottom-up approach to understanding consumer needs and behaviors while tapping into a growing number of content creators already working in its brick-and-mortar stores. “We knew we had an untapped superpower with our [store] associates,” said Coblentz. “They know what’s happening before we do.”
Three out of four Americans live within 10 miles of a Target store. But, the big-box retailer wants to grow that base. To do so, Target is opening stores in places like Quincy, Illinois and South Lake Tahoe, California.
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OperationsChobani acquires Daily Harvest
Three out of four Americans live within 10 miles of a Target store. But, the big-box retailer wants to grow that base. To do so, Target is opening stores in places like Quincy, Illinois and South Lake Tahoe, California.