Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
A series of job cuts across the sector have left some execs struggling to find their next gig. The impact of AI could worsen the situation.
Media
Daily Mail says Google AI Overviews have killed click-throughs
Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.
AP makes its archive AI-ready to tap the enterprise RAG boom
It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,
Inside Reuters’ agentic AI video experiment
Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.
Marketing
Behind Unilever’s creator and social strategy for next year’s World Cup
The CPG advertiser is planning out its presence at the 2026 World Cup, with a strategy focusing on social and sponsorship.
Ride-hailing app puts social justice in drive
The company made its name by disrupting ride-hailing with a fairness-first model.
Brands and influencers are not including intellectual property clauses addressing AI in their deals
AI is transforming industries just as influencer deals reshape the creator economy. Yet IP and copyright law remain stuck in the past.
Future of TV
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Media Buying
Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.
Brands set to cut open web display spend 30% in response to AI search
As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.
GSD&M gamifies its AI upskilling efforts
The Omnicom-owned shop has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge
Annual research reports
Podcasts
Research
Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.
-
TechnologyWill AI replace HR?
Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.
Marshalls is leaning into humor for its holiday campaign. The off-price retailer has tapped Bowen Yang and Matt Rogers, co-hosts of the popular podcast Las Culturistas, to star in a campaign dubbed “It’s Giving Gifts!” The comedians helped the retailer curate 15 categories of covetable gifts for the season, with each category reflecting the comedic tone of their podcast. Examples include: “Best gift for your situationship who got you a gift so now you have to get them one even though you didn’t know you were doing that….”
Marshalls is leaning into humor for its holiday campaign. The off-price retailer has tapped Bowen Yang and Matt Rogers, co-hosts of the popular podcast Las Culturistas, to star in a campaign dubbed “It’s Giving Gifts!” The comedians helped the retailer curate 15 categories of covetable gifts for the season, with each category reflecting the comedic tone of their podcast. Examples include: “Best gift for your situationship who got you a gift so now you have to get them one even though you didn’t know you were doing that….”
Even as brands like Red Bull and Kraft Natural Cheese jump on the Advent calendar bandwagon, there are few signs that customers are getting Advent calendar fatigue; brands like Spunky Pup, Bartesian and Bonne Maman say they continue to sell well.
Even as brands like Red Bull and Kraft Natural Cheese jump on the Advent calendar bandwagon, there are few signs that customers are getting Advent calendar fatigue; brands like Spunky Pup, Bartesian and Bonne Maman say they continue to sell well.