See-now-buy-now’s cultural divide

As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.

“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”

More in Marketing

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.

Marketers put up guardrails as AI agents reshape programmatic buying

As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.

TikTok launches MCP server to let AI agents run campaigns

The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.