Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.
“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”
More in Marketing
TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
The platform has shared a plethora of incentives, to motivate sellers to spend more money.
Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
Marketing services companies are rushing to answer clients’ zero-click queries. The jury’s out on whether clients will pay for those answers, however.
Influencer partnerships expand, though unevenly across the creator economy
The result is a creator economy caught between maturity and hesitation — growing up fast but not all at once.
