There is a seemingly never-ending stream of bad news for America’s department stores, facing declining foot traffic, declining shopping mall environments, and competition from Amazon to Zara.
But there is, perhaps, one trend working in their favor: the ongoing shift in fashion to new see-now-buy-now business models. Department stores are doing their part to make sure their available merchandise matches what customers are buying: Nordstrom, Neiman Marcus and Macy’s are all speeding up the production processes for their private labels, to get items on the sales floor faster.
More in Marketing
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise
The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prime services.
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.