Reddit bills itself as the front page of the Internet.
The problem is it has yet to build a media business match. The social news site attracts a notoriously fickle audience that tends to react negatively to run-of-the-mill online advertising. The site has shied away from the typical Internet advertising, choosing instead to allow brands to sponsor links on both the homepage and subreddit pages, which are topic-specific pages, like this one for advertising. Not many big brands have run campaigns there. Instead, Reddit has sold to niche marketers like eyeglass maker Coastal, design software company Autodesk, and The University of Texas.
Here are 15 interesting stats from Reddit that brands should know about the site. All stats come from Reddit and are for March 2013 unless otherwise noted.
4.4 billion: Pageviews per month
62.3 million: Unique visitors per month (ComScore puts worldwide unique visitors at 12 million per month.)
16 minutes: Average time on site per session (According to ComScore, in February, the average user spent 85 minutes on the site.)
17 million: Votes cast per day
4,206: Subreddits, Reddit’s name for topic-specific pages, with five or more posts or comments per day
199 million: Average pageviews per employee per month
165,000: Average number of visitors on Reddit at any given time during U.S. workday
88 percent: Percentage of visitors that visit multiple times per day
300,000: Number of users who have participated in RedditGift’s Secret Santa-style gift exchanges
1,888: Number of postcards sent by users to the Reddit office
4,000: Number of Ask Me Anything interviews in 2012 with more than 100 comments
1,654: Most comments on a paid advertisement (Eyeglass company Coastal)
78 percent: Percentage of paying Reddit gold members who could turn off ads on site, but choose not to
39 minutes: Average time on site per session for reddit.tv
Image via Flickr/Eva Blue