DIGIDAY+ MEMBER EXCLUSIVES
Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
Thirds-party partnerships take center stage as the 2024 NewFronts kick off.
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Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COOApril 29, 2024 • 6 min read
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AI Briefing: How Perplexity plans to win over enterprise and regular users with AI searchApril 29, 2024 • 6 min read
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Why connectivity is critical for clean rooms to turn signal loss into signal gainApril 11, 2024 • 4 min read
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Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sellApril 29, 2024 • 6 min read
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Earnings from social and search players signal that AI will be a long-play investmentApril 26, 2024 • 6 min read
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Google’s third-party cookie saga: theories, hot takes and controversies unveiledApril 26, 2024 • 6 min read
Media
Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.
With Firefly Image 3, Adobe aims to integrate more AI tools for various apps
New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.
X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.
The case for and against organic social
Digiday has delved into the debate, weighing the arguments for and against marketers relying on organic social.
Future of TV
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
Media Buying
Speculation continues to swirl over a possible WPP breakup
Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan.
Influencer agency Billion Dollar Boy offers creators a membership program, with benefits
Influencer agency Billion Dollar Boy on Thursday is launching a creator community membership as it expands its consultative services and partnerships, Digiday has learned.
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?
Podcasts
How Newsweek is pursuing audience and revenue growth this election year
Introducing Season 3 of The Return, a podcast about how to help middle management
Research
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
Digiday+ Research: Publishers take their focus off events as revenue dips
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
Despite becoming more widely accepted in recent years, some hiring managers still hold their own ideas about employing someone with tattoos.
Despite becoming more widely accepted in recent years, some hiring managers still hold their own ideas about employing someone with tattoos.
Global passenger traffic is set to surpass 2019 numbers for the first time in 2024, according to the Airport Council International. Reaching these flyers through retail and amenities partnerships has continued to be a focus for brands.
Global passenger traffic is set to surpass 2019 numbers for the first time in 2024, according to the Airport Council International. Reaching these flyers through retail and amenities partnerships has continued to be a focus for brands.
Honors, which carries women’s golf apparel and launched in June 2023, makes half of its revenue from Honors Hours trunk shows it holds in homes, boutiques and country clubs. The events have a 70% conversion rate and are held all over the country. One of Honors’ founders explains how they work.
Honors, which carries women’s golf apparel and launched in June 2023, makes half of its revenue from Honors Hours trunk shows it holds in homes, boutiques and country clubs. The events have a 70% conversion rate and are held all over the country. One of Honors’ founders explains how they work.