DIGIDAY+ MEMBER EXCLUSIVES
Amazon’s next frontier in advertising: the cloud infrastructure it runs on
Amazon’s latest ad move isn’t about ads. It’s about owning the infrastructure.
Media
In Graphic Detail: How AI search is changing publisher visibility
AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility — but not traffic.
AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
The Economist licenses its content to enterprise clients’ private LLMs
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Marketing
Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
The long search for order in advertising’s AI future.
Walmart deepens relationship with OnePay, a one-stop finance app it helped create
Walmart-backed fintech firm OnePay this year has added features that further expand its relationship with Walmart and its customers.
How consulting firm Fwrd Group is advising brand strategies ahead of the holidays
Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she advises clients to employ for the 2025 holiday season.
Future of TV
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
The Sora-TikTok U.S. era of short-form video
Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.
Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?
This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.
Media Buying
Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
An obituary for Privacy Sandbox, Google’s abortive attempt to construct a privacy-first ad tech ecosystem.
Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Agency folk tell of over reliance on the AI’s tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy
Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
“Tariffs and all the beautiful things the world has thrown at us” has left buyers scrambling to understand 2026 budgets.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
While management pores over productivity metrics and eyeballs the results of RTO mandates, Gen Z is focused on a different matter altogether now that they’re back in the office: their love lives.
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UncategorizedWTF is ‘workslop’?
While management pores over productivity metrics and eyeballs the results of RTO mandates, Gen Z is focused on a different matter altogether now that they’re back in the office: their love lives.
Not only are today’s WAGs serving as brand ambassadors, but they’re also taking a more active role in fashion as trendsetters and even designers. And often, the most influential women are just as notable for their own careers as for the men they’re linked to.
Not only are today’s WAGs serving as brand ambassadors, but they’re also taking a more active role in fashion as trendsetters and even designers. And often, the most influential women are just as notable for their own careers as for the men they’re linked to.
Walmart’s ad business went from being “tiny,” as CEO Doug McMillon once described it, to one of the retailer’s biggest profit engines. Now, its new partnership with OpenAI could chip away at that growth.
Walmart’s ad business went from being “tiny,” as CEO Doug McMillon once described it, to one of the retailer’s biggest profit engines. Now, its new partnership with OpenAI could chip away at that growth.