DIGIDAY+ MEMBER EXCLUSIVES
Ad tech’s week on Wall Street underscores critical industry challenges
DoubleVerify’s stock slumps more than 40% as key industry challenges mount.
A look at Google's latest cookie extension
Media
WTF are data collaborations?
Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they?
AI Briefing: NewFronts bring a week’s worth of AI news for advertisers
While online platforms debuted AI upgrades for users and advertisers, streaming startups touted ways to use visual AI and machine learning.
Publishers’ Privacy Sandbox testing enters a ‘holding pattern’
Google’s Privacy Sandbox needs some work before publishers say they’re willing to dedicate time and attention to testing further.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company
Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.
How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands.
Future of TV
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.
CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which types of first-party data are most important to marketers for ad targeting on streaming platforms.
How CTV platforms are pushing non-traditional ad formats — but not too far
Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials.
Media Buying
Rethinking the manager career path: The Return podcast, season 3, episode 3
Jellyfish, a U.K.-based digital marketing company, pioneered a new way of thinking about the managerial path and debated if we need managers at all.
Meta adds more AI features for advertisers with new image and text generation tools
Meta is adding more generative AI tools for ads with ways to create AI images for ads and AI-generated text for headlines and text overlays.
More companies like Continental, EY are offering employees a chance to work abroad to retain them
People who have been on a mobility assignment stay with EY longer, with an average 15% higher retention rate compared to their peers.
Podcasts
Research
Hiring is a growing issue plaguing beauty and wellness brands of all sizes. During Glossy’s Beauty Leaders Dinner in Los Angeles at the end of April, top beauty and wellness founders and executives anonymously called hiring and retaining talent a top issue.
Hiring is a growing issue plaguing beauty and wellness brands of all sizes. During Glossy’s Beauty Leaders Dinner in Los Angeles at the end of April, top beauty and wellness founders and executives anonymously called hiring and retaining talent a top issue.
Notable projects from Aura include Cartier’s implementation of blockchain to verify product authenticity and origin, Prada’s adoption of digital passports to promote transparency and sustainability in its supply chain, and Louis Vuitton’s use of the technology to combat counterfeiting and ensure customer assurance in product authenticity.
Notable projects from Aura include Cartier’s implementation of blockchain to verify product authenticity and origin, Prada’s adoption of digital passports to promote transparency and sustainability in its supply chain, and Louis Vuitton’s use of the technology to combat counterfeiting and ensure customer assurance in product authenticity.
Outdoors brand Merrell wants to be known for more than hiking. In fact, it’s focusing its marketing on additional footwear categories, including trail running and lifestyle, to bring in customers and boost sales. Its chief marketing officer speaks with Modern Retail about his plans to build the brand.
Outdoors brand Merrell wants to be known for more than hiking. In fact, it’s focusing its marketing on additional footwear categories, including trail running and lifestyle, to bring in customers and boost sales. Its chief marketing officer speaks with Modern Retail about his plans to build the brand.