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How Google took control over online advertising, according to those who watched it happen
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Publishers need direct payments from their audience to complement the difficult ad business.
Subscriptions
NYT’s head of ads Sebastian Tomich: The role of the publisher is to sell ideas
June 27, 2018
Subscriptions
‘No one else is doing that’: The New York Times builds loyalty with softer lifestyle content
June 27, 2018
Subscriptions
How Swiss news publisher NZZ built a flexible paywall using machine learning
June 19, 2018
Publishing in the Platform Era
Subscription publishers (still) have platform problems
June 13, 2018
Subscriptions
Go Dutch: De Correspondent is coming to America with an innovative twist on paid content
June 11, 2018
Subscriptions
Tuned out: Publishers aren’t ready for a Spotify for news yet
June 8, 2018
Subscriptions
How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue
June 5, 2018
Audio Anywhere
‘A pain in the ass for users’: Subscription publishers wrestle with delivering exclusive audio
May 31, 2018
Subscriptions
The pivot to paid leads to talent squeeze at publishers
May 30, 2018
Modern Newsroom
How The New York Times plans new subscription products
May 29, 2018
Subscriptions
The Telegraph bets on sports to grow subscribers
May 29, 2018
Publishing in the Platform Era
How Kiplinger uses Facebook ads to grow its newsletters
May 25, 2018
Subscriptions
The pivot to paid poses organizational-chart challenges for publishers
May 23, 2018
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