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How Google took control over online advertising, according to those who watched it happen
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Publishers need direct payments from their audience to complement the difficult ad business.
Modern Newsroom
To grow subscribers, The Wall Street Journal focuses on product testing
October 30, 2018
Subscriptions
Audience development shifts focus from Facebook traffic to generating revenue
October 30, 2018
Subscriptions
The NBA is selling lower-priced versions of League Pass
October 29, 2018
Subscriptions
Facebook’s and Google’s subscription tools offer publishers modest improvements
October 26, 2018
Subscriptions
‘We kind of own a genre’: How Shudder’s content strategy keeps subscribers coming back
October 18, 2018
Subscriptions
Reader payments now make up 12 percent of The Guardian’s revenue
October 18, 2018
Subscriptions
The New York Times is bundling its news with Scribd
October 17, 2018
Subscriptions
‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe
October 17, 2018
Subscriptions
Bloomberg’s Justin Smith: We’re projecting 15 percent-plus revenue growth
October 16, 2018
Subscriptions
What Norwegian publisher Aller Media has learned from its personalized paywall
October 16, 2018
Subscriptions
Washington Post’s Jed Hartman: The ‘Trump bump’ isn’t responsible for all subscription growth
October 15, 2018
Subscriptions
With new campaign, the Financial Times is maintaining its Facebook advertising boycott
October 12, 2018
Subscriptions
Publishers see subscription growth in tests with Amazon Pay
October 11, 2018
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