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How Google took control over online advertising, according to those who watched it happen
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Publishers need direct payments from their audience to complement the difficult ad business.
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Video: Local Media Consortium’s Fran Wills wants Apple to become a better local news partner
April 23, 2019
Beyond Ads
In pivoting to paid, publishers run into tech headaches
April 22, 2019
Audio Anywhere
Like most media, podcasting is pivoting to paid (with complications)
April 17, 2019
Subscriptions
Medium eyes media partnerships in pursuit of 1 million subscribers
April 16, 2019
Publishing in the Platform Era
Schibsted becomes latest publisher to back Spotify’s feud with Apple
April 16, 2019
Publishing in the Platform Era
‘Basically playing favorites’: Apple News+ gets off to a rocky start for some publishers
April 15, 2019
Subscriptions
How Swiss news publisher NZZ uses newsletters to increase paid subscriptions
April 9, 2019
Subscriptions
Video: Washington Post CMO Miki King on how to organize marketing teams
April 9, 2019
Subscriptions
Video: McClatchy’s Grant Belaire on selling subscription ‘side products’
April 8, 2019
Subscriptions
‘The opportunity is well beyond 1m’: The Financial Times CEO John Ridding on growing subscribers
April 4, 2019
Subscriptions
The Guardian aims for 2m paying members in three years
April 3, 2019
Content & Commerce
Trusted Media Brands has a 4-person team developing new consumer products
April 3, 2019
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New York Magazine Jason Sylva on how to launch a paywall
April 3, 2019
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