‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry
At the Digiday Publishing Summit last month, hundreds of industry leaders gathered to discuss building products to monetize audiences, sifting through data and incorporating insights. Here’s a quick look at five major takeaways from our most recent summit. The key hits:
- Publishers that are focused on the top line are depressing the entire business.
- To create effective subscription products, you have to constantly test, learn and iterate.
- Apple News+ puts publishers in the position of becoming production houses, and they lose their connection with the consumer.
- When trying to scale an events business, the key is partnerships.
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Member Exclusive‘Math doesn’t add up’: Publishers still face tough choices
“Just salary cuts will at most bring the costs down by 10%, at most, I can guarantee,” one exec messaged me.
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Complex Networks plans to diversify its way through the pandemic
Complex Networks bills itself as one of the most diversified digital media companies in the business, so it’s counting on diversification to protect its business.
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‘Rats out of the sewers’: Ad fraudsters are leaping on the coronavirus crisis
For ad fraudsters, the coronavirus pandemic is a crisis too tempting to go to waste. Website traffic is surging. But with advertisers adding coronavirus-related keywords to their block lists and others pausing spend altogether, ad prices on news sites are low. With less competition in the auction, low quality ads — and even publishers’ own […]
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SponsoredRegulations are prompting publishers to develop new strategies around user log-ins
In a post-GDPR and post-cookie world, more publishers are making concerted efforts to explain the value of their content to users and increase the volume of consumer authentication.
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WTF are post-auction discounts?
Post-auction discounts let advertisers compete in the auction as if it bid $6 or $7 or more, but then benefit from a discount after winning the auction.
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Highsnobiety closes commerce, cuts 25% of staff
Highsnobiety was one of a few publishers who invested in product creation for its commerce business, rather than just peppering its site with affiliate links.
