At the Digiday Publishing Summit last month, hundreds of industry leaders gathered to discuss building products to monetize audiences, sifting through data and incorporating insights. Here’s a quick look at five major takeaways from our most recent summit. The key hits:
- Publishers that are focused on the top line are depressing the entire business.
- To create effective subscription products, you have to constantly test, learn and iterate.
- Apple News+ puts publishers in the position of becoming production houses, and they lose their connection with the consumer.
- When trying to scale an events business, the key is partnerships.
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Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.
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The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.