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Strategizing for the Future
Strategizing for the Future
‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
January 14, 2022
Strategizing for the Future
‘The pandemic may have served us well’: OAAA’s Anna Bager on out of home’s climb back to revenue growth
January 12, 2022
Strategizing for the Future
Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday’s top trends for 2022
December 28, 2021
Strategizing for the Future
The Rundown: UTA buys MediaLink, signaling interest in getting deeper into brand advertising and media
December 17, 2021
Strategizing for the Future
The Rundown: Future plc wants to be carbon-neutral by 2026
December 10, 2021
Strategizing for the Future
‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts
December 6, 2021
Strategizing for the Future
‘Palpable anxiety’: New data benchmarking tool from MMA Global will help CMOs figure out where they stand vs. competitors
October 13, 2021
Member Exclusive
Digiday Guide: Everything you need to know about Gen Z’s media consumption habits
June 23, 2021
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Marketing Briefing: Why marketers expect ‘a lot more exuberance in advertising this summer’
May 25, 2021
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Marketing Briefing: Marketers message around slowly returning to normalcy this summer after ‘the collective experiences we’ve lost’
May 4, 2021
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‘We are permanently in beta’: European sports broadcasting is still in a coronavirus-forced state of reinvention
September 15, 2020
Strategizing for the Future
Pernod Ricard thinks the Facebook advertiser revolt won’t be enough to curb hate speech online, so it’s developing an app to help
July 9, 2020
Strategizing for the Future
The Wing CEO Audrey Gelman: ‘We want to create a storytelling arc’
December 26, 2018
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