The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
January 27, 2022 • 7 min read -
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Media Briefing: Publishers’ programmatic ad businesses have rebounded to pre-pandemic levels
July 22, 2021 • 15 min read -
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‘Jobs coming out of my ears’: Blistering job market in ad tech squeezes publishers
July 9, 2021 • 4 min read -
‘The backplane for advertising’: Amazon plots big step up for APS
July 6, 2021 • 4 min read -
‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak
April 19, 2021 • 4 min read -
Publisher ad alliances get a new look as cookie changes loom
April 5, 2021 • 5 min read -
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