The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Gumtree is seeing positive results from using first-party data in direct deals
April 18, 2023 • 4 min read -
SSPs break with the past as push comes to shove in ad tech
April 12, 2023 • 4 min read -
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In a shrinking marketplace, Magnite explores media trading without DSPs
April 3, 2023 • 2 min read -
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News publishers lament the role of verification firms in the programmatic market
March 14, 2023 • 8 min read -
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LADbible Group expects latest shifts in the programmatic market to benefit publishers
February 27, 2023 • 4 min read -
How Reset Digital’s new programmatic marketplace aims to help Black-owned newspapers sustainably grow
February 21, 2023 • 4 min read