The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping
June 27, 2023 • 3 min read -
Google issues mandate requiring publishers to work with approved consent vendors
May 17, 2023 • 3 min read -
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Amazon grants reprieve to ad tech partners in APS’ ongoing pricing saga
May 1, 2023 • 3 min read -
Amazon’s pending price hike stirs debate among media owners
April 26, 2023 • 3 min read -
How SPO is driving ad tech’s decarbonization push
April 25, 2023 • 4 min read -
The Guardian will be paid for permitting the collection of contextual data on its site
April 20, 2023 • 5 min read -
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Gumtree is seeing positive results from using first-party data in direct deals
April 18, 2023 • 4 min read -
SSPs break with the past as push comes to shove in ad tech
April 12, 2023 • 4 min read -
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In a shrinking marketplace, Magnite explores media trading without DSPs
April 3, 2023 • 2 min read -
