The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Why some of the largest publishers are breaking up with ad tech middlemen
October 25, 2022 • 5 min read -
Why Wonder Media Network won’t sell its podcast ad inventory programmatically
September 20, 2022 • 4 min read -
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True to form, sports publisher Minute Media has built its own SSP
September 16, 2022 • 6 min read -
‘Masters of our domain’: Vox Media launches its own SSP
June 7, 2022 • 5 min read -
Inside Hearst UK’s multi-pronged approach to third-party cookie replacements
May 17, 2022 • 5 min read -
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With Google’s latest Privacy Sandbox update, European publishers see silver lining
February 9, 2022 • 7 min read