The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google’s exit from “the open internet.”
February 12, 2025
