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Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
Reddit has carved out an upper funnel niche for brand advertisers
The platform’s rapidly growing ads business has attracted brands like JCPenney hoping to reach its specialist communities with upper-funnel messaging.
February 26, 2026
