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Stories from our sister site covering fashion, luxury and technology.

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Digiday’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. This first installment looks specifically at Instagram.

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  • Digiday+ Research: Influencers see more Instagram engagement with still images than Reels

  • How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing

  • Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts

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  • Kate Spade uses Refinery29 for Instagram-first brand video push

  • Instagram tests in-app shopping with Kylie Cosmetics, Nike and Huda Beauty

  • Why beauty companies are making a play for SXSW

  • Rent the Runway launches first-ever pop-up at SXSW with West Elm

  • ‘Our focus is on our own footprint’: DTC brands are pumping the brakes on wholesale partnerships

  • Vogue melds editorial and e-commerce with launch of new sub-brand VogueWorld