Save $300
on any 2025 Digiday event pass with code SAVE2025. Ends Dec. 31
Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
Save $300
on any 2025 Digiday event pass with code SAVE2025. Ends Dec. 31
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Marketers may become part of the culture war — even if they didn’t intend to be
Media
Marketing
Media Buying
Future of TV
Español
Special Projects
Digiday+ Research
WTF Series
Newsletters
Gaming & Esports
Gaming & Esports
What the divergent EU and U.K. rulings say about the future of the Microsoft–Activision Blizzard merger
May 19, 2023
Gaming & Esports
Why FaZe Rug is the latest esports influencer to join the DTC brand craze
May 17, 2023
Gaming & Esports
Why Kick is rolling out ads — even though it doesn’t care about ad revenue
May 16, 2023
Gaming & Esports
Why fans are coming around to the New York Excelsior’s mixed-gender “Overwatch” team
May 12, 2023
Gaming & Esports
Why ‘Call of Duty: Warzone’ is bringing on a pro gamer as a playable character for the first time
May 10, 2023
Gaming & Esports
How Epic Games is revamping the ecosystem of Fortnite Creative to sweeten the deal for in-game creators
May 9, 2023
Gaming & Esports
How the rise of social gaming has impacted consumers’ gaming and spending habits
May 5, 2023
Gaming & Esports
Roblox reports early positive organic lift after advertising beta test
May 5, 2023
Gaming & Esports
Inside the breakdown of EA’s revenue share deal for Apex Legends esports
May 4, 2023
Gaming & Esports
Why NRG’s acquisition of CLG isn’t necessarily a cause for esports industry doom and gloom
May 1, 2023
Gaming & Esports
Why five prominent gaming influencers are teaming up to build the top Fortnite Creative experience
April 28, 2023
Gaming & Esports
How a Twitch streamer’s NFL Draft event shows brands’ interest in fans at the crossroads of gaming and sports
April 26, 2023
Gaming & Esports
In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences
April 25, 2023
<
1
…
16
17
18
19
20
…
40
>
Looking for something?