Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
-
Time Inc. UK has 20 people writing commerce content for Black Friday
November 16, 2017 • 3 min read -
BuzzFeed now has 19 people writing commerce content
November 15, 2017 • 3 min read -
Who What Wear and Byrdie plan dozens of gift guides for the holidays
November 13, 2017 • 2 min read -
Amazon goes long form with a Manchester City documentary
November 10, 2017 • 3 min read -
‘Giving away your distribution is dangerous’: A Slack town hall with Chive Media Group’s Eric Spielman
November 9, 2017 • 3 min read -
CNN dips into commerce with a new digital product guide
November 2, 2017 • 2 min read -
How German football club Bayer Leverkusen doubled its online following
October 30, 2017 • 2 min read -
TUI is using its content hub to protect its SEO ranking after rebrand
October 20, 2017 • 2 min read -
Asos sees potential in visual search to drive sales
October 16, 2017 • 3 min read -
How Clique Media Group uses audience data to inform everything it does
October 10, 2017 • 5 min read -
Why Swedish publisher Nyheter24-Gruppen is creating its own beauty products
October 6, 2017 • 4 min read -
Anime media brand Crunchyroll is expanding into events, commerce and more
October 5, 2017 • 4 min read