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Business of TV
Super Bowl
Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
February 15, 2023
Super Bowl
Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad
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Future of TV Briefing: What counts as a video view? It depends
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First-party targeting and CTV: The audience-data lottery brands have already won
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Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
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Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
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What to Expect in This Year’s Upfront Cycle
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What is Fueling the OTT Explosion? Exploring Trends and Strategies in 2021 with SpotX and Sling
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Targeting with Transparency in CTV
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Smarter Ads on the Dumb Box
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Lessons from the IAB 2021 NewFronts
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Is the Ad-Supported Streaming Market Overcrowded?
January 20, 2023
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