Business of TV
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How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook
November 17, 2022 • 3 min read -
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
November 16, 2022 • 3 min read -
Why Anheuser-Busch prefers PMPs to programmatic guaranteed deals for streaming ads
November 14, 2022 • 3 min read -
Future of TV Briefing: Overhead during Digiday’s Future of TV Week Town Hall
November 9, 2022 • 11 min read -
Roku reports continued ad slowdown in third quarter and predicts a fourth-quarter downturn
November 3, 2022 • 3 min read -
People respond better to ads across multiple platforms, study says
November 2, 2022 • 3 min read -
Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover
October 26, 2022 • 7 min read -
Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals
September 28, 2022 • 7 min read