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Business of TV
Business of TV
Netflix is reviewing its ad strategy, considering ‘build or buy’ pivots away from Microsoft
March 13, 2023
Member Exclusive
Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
March 8, 2023
Member Exclusive
Future of TV Briefing: How TV and streaming businesses fared in the fourth quarter of 2022
March 1, 2023
Business of TV
Revolt’s Detavio Samuels says advertisers have fallen short on commitments to Black-owned media companies
February 28, 2023
Member Exclusive
Future of TV Briefing: Flexibility set to be an upfront focal point yet again
February 22, 2023
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
February 15, 2023
Super Bowl
Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
February 15, 2023
Super Bowl
Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad
February 14, 2023
Member Exclusive
Future of TV Briefing: What counts as a video view? It depends
February 8, 2023
Sponsored
First-party targeting and CTV: The audience-data lottery brands have already won
January 31, 2023
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
January 25, 2023
Business of TV
Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
January 24, 2023
Business of TV
Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
January 23, 2023
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