Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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‘Helps drive broad awareness’: Why 7-Eleven has returned to TV advertising after a 5 year hiatus
April 29, 2021 • 3 min read -
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
April 23, 2021 • 7 min read -
‘We still see value in live’: Inside Verizon’s Oscars advertising strategy
April 23, 2021 • 3 min read -
Beauty & Wellness Briefing: Inside Beauty Brand Ulta’s first-ever Diversity Week
April 20, 2021 • 5 min read -
‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing
April 8, 2021 • 4 min read -
Game developer Electronic Arts produces shows to expand reach ‘as a media business’
April 5, 2021 • 4 min read