The definitive Digiday guide to what’s in and out at Cannes 2023

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.

https://digiday.com/?p=507935

More in Marketing

WTF is open-source marketing mix modeling?

Marketers should be wary of open-source programs promoted by purveyors with a walled garden history.

confessions woman 2

‘I don’t think it’s over’: Former head of DEI on corporate diversity’s uncertain future

We spoke with a recently displaced DEI director whose position at a 600-employee statewide financial institution was eliminated.

Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars

The latest platforms earnings window confirmed they’re finally in a position to make a bigger play for this advertiser category.