Beyond Ads

As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.

  • Hasbro taps college athletes, and Nerfball, to build clout with Gen Z

  • How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology

  • There is a new definition for MFAs, but it’s meant to be open to interpretation

  • Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

  • first party data

    For premium publishers, proving an advertiser’s return on investment is more important than ever

  • Illustration of man playing games on a computer.

    Inside Instagram’s mission to boost brand awareness among Gen Z gamers — with a little help from Fandom

  • How apparel brand Champion is taking its creator efforts global to resonate with Gen Z

  • Confessions of an MFA publisher

  • Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

  • Reuters’ CRO discusses the role of political advertising and AI within the news organization

  • Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI

  • stack of money

    Publisher CROs say auto, travel and luxury advertisers are leading the revenue rebound

  • Digiday+ Research: Brands, retailers spend a lot more on online marketing than agencies