Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard.
More from Digiday
How consumer healthcare brands are adapting FMCG media strategies
Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting health habits. Can they adapt FMCG marketing without also importing the issues facing that category?
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
Ad Tech Briefing: AppLovin and Unity’s dual explained
The mobile advertising duo’s legal dual exposes a bigger question about who owns the data generated inside mobile ad auctions.