Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard.
More from Digiday
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won’t be stopping there.
By the numbers: Ad tech’s quarter of mixed fortunes
AI and CTV raise investors’ hopes, although underlying tensions persist.