Join us Sept. 14-16 in Miami to connect with top publishing leaders
Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard.
More from Digiday
Creators are moving into brands’ AI search playbooks
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
Butler/Till extends agentic media buying tests into audio with iHeartMedia
Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers.
Target plans to lower prices after receiving almost $1 billion in tariff refunds
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.