Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard.
More from Digiday
Midterm political spending throws spanner into regional advertiser holiday plans
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.