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Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
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Parse.ly
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Question of the day: Platforms, friend or foe?
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Question of the day: Is autoplay video’s cardinal sin?
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Question of the day: Do publishers push too many metrics?
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Publishers still need to learn how to use their audience data
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Free for breakfast (and content analytics)?
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ESPN’s analytics chief on clickbait, Kardashians, and the versatility of data
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Survey: How can you tell when your content is actually good?
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How Vice, Buzzfeed, and Cheezburger use data to get a competitive edge
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Video: Parse.ly CEO Sachin Kamdar on big data and personalization
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From hit counters to cross-channel: The evolution of the pageview
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5 mistakes publishers make with their data
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‘The origin of the pageview’ and 5 ways newsrooms use data now
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How Salon and Politico get smart with Facebook’s algorithm
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