Question of the day: Platforms, friend or foe?

The role of platforms was a major topic for attendees at Digiday’s publishing summit in Vail. The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Find out what industry leaders like Andrea Mazey, director of online and video partnerships at Bonnier, Jed Hartman, CRO of The Washington Post, Amanda Gomez, senior director of revenue operations at the New York Post, and Kurt Muller, COO of The Onion have to say about Snapchat, Twitter, and the Facebook-Google duopoly.

More from Digiday

D+ Research: Marketers navigate a changing CTV landscape

As CTV matures, the streaming ad industry is entering a period of change.

Who owns the creative brief? Brands and creators are renegotiating the relationship

Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.

Media Buying Briefing: The latest lures holding companies are using to grow principal media

As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin.