The role of platforms was a major topic for attendees at Digiday’s publishing summit in Vail. The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Find out what industry leaders like Andrea Mazey, director of online and video partnerships at Bonnier, Jed Hartman, CRO of The Washington Post, Amanda Gomez, senior director of revenue operations at the New York Post, and Kurt Muller, COO of The Onion have to say about Snapchat, Twitter, and the Facebook-Google duopoly.
More from Digiday
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
Ad Tech Briefing: Q2’s Big Tech earnings, small-scale concessions, and frustrated dealmakers
PE eagerly looms, but despite appetite, stats show dealmaking is flat.
Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus
Agencies want more control over the pipes of programmatic advertising. Stagwell’s Curate is the latest example.