Question of the day: Platforms, friend or foe?

The role of platforms was a major topic for attendees at Digiday’s publishing summit in Vail. The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Find out what industry leaders like Andrea Mazey, director of online and video partnerships at Bonnier, Jed Hartman, CRO of The Washington Post, Amanda Gomez, senior director of revenue operations at the New York Post, and Kurt Muller, COO of The Onion have to say about Snapchat, Twitter, and the Facebook-Google duopoly.

More from Digiday

How 3 brands are using TikTok Shop to expand abroad

As these brands venture into the U.K., Europe and Japan, they say that the key to a global approach to TikTok Shop involves tailored marketing campaigns.

How the Chicago Bulls retooled their sponsorship business to meet CMO data demands

As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.

Ad tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue

Walmart’s $1.4 billion acquisition of a five-year-old company underlines the importance of smaller businesses.