for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The role of platforms was a major topic for attendees at Digiday’s publishing summit in Vail. The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Find out what industry leaders like Andrea Mazey, director of online and video partnerships at Bonnier, Jed Hartman, CRO of The Washington Post, Amanda Gomez, senior director of revenue operations at the New York Post, and Kurt Muller, COO of The Onion have to say about Snapchat, Twitter, and the Facebook-Google duopoly.
More from Digiday
Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.