Insights from CTV leaders at Dentsu, Horizon Media and more
Podcast: LittleThings’ Gretchen Tibbits on platform power and skipping Snapchat

On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings. We talked about what it takes to build a media brand on a truly distributed publishing model, what Snapchat means for publishers that aren’t explicitly courting the millennial audience, and how LittleThings is using Facebook Live without living by Facebook’s playbook. True to the uplifting brand she leads, Gretchen even had some positive thoughts about the duopoly.
More from Digiday

Creator marketing has the reach — CMOs want the rigor
The creator economy got big enough to be taken seriously.

Digiday+ Research: Publishers pull back their dependence on digital revenue
After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns
AI Max, which launched May and rolls out this summer, aims to provide advertisers with a “one-click feature suite” for search campaigns.