Insights from CTV leaders at Dentsu, Horizon Media and more
Podcast: LittleThings’ Gretchen Tibbits on platform power and skipping Snapchat
On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings. We talked about what it takes to build a media brand on a truly distributed publishing model, what Snapchat means for publishers that aren’t explicitly courting the millennial audience, and how LittleThings is using Facebook Live without living by Facebook’s playbook. True to the uplifting brand she leads, Gretchen even had some positive thoughts about the duopoly.
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