Last chance to save on Digiday Publishing Summit passes is February 9
This post is part of the Digiday Partner Program and is brought to you by AdColony.
The mobile revolution has created an incredible opportunity for marketers to reach and engage with their current and future customers. Premium advertisers looking to take advantage of the new opportunities need to seek out high-quality ad executions like HD video aligned with premium, high-quality content. Similarly, premium publishers are on the quest to monetize their content with the best advertising technology possible.
In this video, Nikao Yang of AdColony sits down with Slacker Radio to define premium content and discuss what high-quality mobile video executions look like for advertisers and publishers alike.
https://vimeo.com/79716414
More from Digiday
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones
As AI catches on across luxury, brands play up their emotional value
At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.
In Graphic Detail: The puny nature of regulatory fines compared to Big Tech’s financial prowess
Big Tech could pay off over $7 billion in 2025 fines in less than one month, demonstrating the disparity between regulatory bite and corporate wealth.