Join us at the Digiday Publishing Summit from March 24-26 in Vail
This post is part of the Digiday Partner Program and is brought to you by AdColony.
The mobile revolution has created an incredible opportunity for marketers to reach and engage with their current and future customers. Premium advertisers looking to take advantage of the new opportunities need to seek out high-quality ad executions like HD video aligned with premium, high-quality content. Similarly, premium publishers are on the quest to monetize their content with the best advertising technology possible.
In this video, Nikao Yang of AdColony sits down with Slacker Radio to define premium content and discuss what high-quality mobile video executions look like for advertisers and publishers alike.
https://vimeo.com/79716414
More from Digiday
Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg
Plans for Digg include a mobile-first redesign and using AI for content quality and community management.
Dance creators believe YouTube left them behind amid its Shorts push
YouTube’s short-form video push has created new opportunities for dance creators to make money on the platform, but some say it’s too late.
Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it.