This post is part of the Digiday Partner Program and is brought to you by AdColony.
The mobile revolution has created an incredible opportunity for marketers to reach and engage with their current and future customers. Premium advertisers looking to take advantage of the new opportunities need to seek out high-quality ad executions like HD video aligned with premium, high-quality content. Similarly, premium publishers are on the quest to monetize their content with the best advertising technology possible.
In this video, Nikao Yang of AdColony sits down with Slacker Radio to define premium content and discuss what high-quality mobile video executions look like for advertisers and publishers alike.
https://vimeo.com/79716414
More from Digiday
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.