for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
This post is part of the Digiday Partner Program and is brought to you by AdColony.
The mobile revolution has created an incredible opportunity for marketers to reach and engage with their current and future customers. Premium advertisers looking to take advantage of the new opportunities need to seek out high-quality ad executions like HD video aligned with premium, high-quality content. Similarly, premium publishers are on the quest to monetize their content with the best advertising technology possible.
In this video, Nikao Yang of AdColony sits down with Slacker Radio to define premium content and discuss what high-quality mobile video executions look like for advertisers and publishers alike.
https://vimeo.com/79716414
More from Digiday
Ozone’s platform tries to simulate how publisher content appears in AI answers
Ozone’s new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.
Aldi hires Instacart to power its U.S. website instead of developing it in-house
Aldi U.S. launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro.
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO