AdColony

Mobile app advertising is unlocking digital-first audiences during a screentime surge

Advertisers are seeing a quarantine uptick in high-income mobile gamers

Interview: As homebound consumers stay glued to their smartphones, brands are redirecting ad spend toward mobile games

All fun and games: Mobile gaming is transforming digital marketing

How Disney, Starbucks and Toyota are owning the mobile game scene

How mobile gaming company PeopleFun cracked the code on personalized advertising

Tunnel vision: Targeting mobile gamers with effective advertising

Why brands need to get in on the mobile in-app gaming phenomenon

IAP revenue is real, and Fortnite just proved it – 160M times over

The X Factor: What the new iPhone could do for mobile app and ad UX

“AR is the new QR:” Lessons in interactive mobile

6 months in: Which mobile formats are living up to 2017 predictions?

The Fresh Planet approach to video ads: ‘Don’t interrupt the game session’