AdColony

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Mobile app advertising is unlocking digital-first audiences during a screentime surge

By AdColony
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Advertisers are seeing a quarantine uptick in high-income mobile gamers
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Interview: As homebound consumers stay glued to their smartphones, brands are redirecting ad spend toward mobile games
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All fun and games: Mobile gaming is transforming digital marketing
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How Disney, Starbucks and Toyota are owning the mobile game scene
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How mobile gaming company PeopleFun cracked the code on personalized advertising
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Tunnel vision: Targeting mobile gamers with effective advertising
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Why brands need to get in on the mobile in-app gaming phenomenon
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IAP revenue is real, and Fortnite just proved it – 160M times over
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The X Factor: What the new iPhone could do for mobile app and ad UX
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“AR is the new QR:” Lessons in interactive mobile
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6 months in: Which mobile formats are living up to 2017 predictions?
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The Fresh Planet approach to video ads: ‘Don’t interrupt the game session’

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