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Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies
Forrester’s Wave study assessed 12 agency groups for their current offerings and strategies, and found diminishing differentiation among the largest of them.
November 9, 2026
