Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
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Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?
August 28, 2023 • 6 min read -
Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
August 21, 2023 • 7 min read -
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023 • 6 min read -
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023 • 7 min read -
Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
July 24, 2023 • 7 min read -
Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023 • 6 min read -
Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
June 26, 2023 • 6 min read -
Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year
June 19, 2023 • 6 min read -
Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs
June 12, 2023 • 7 min read -
Media Buying Briefing: Another report calls for changes to the grueling pitch process
May 29, 2023 • 7 min read