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Digiday+ Media Buying Briefing

The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.

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Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen

December 16, 2024
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Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

December 2, 2024
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Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates

November 25, 2024
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Media Buying Briefing: A tale of two reports (on media agencies)

November 18, 2024
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Media Buying Briefing: How generative AI is being applied in big and small settings

November 11, 2024
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Media Buying Briefing: Debating the pros and cons of principal media

November 4, 2024
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Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

October 28, 2024
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Media Buying Briefing: Overheard at the Media Buying Summit

October 21, 2024
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Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

October 14, 2024
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Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations

October 7, 2024
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Media Buying Briefing: Influencer agencies expand into talent management to reach more creators

September 30, 2024
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Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

September 23, 2024
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Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

September 16, 2024

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