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Future of Marketing Briefing: The case for and against an agency subscription remuneration model

Media
Marketing
Media Buying
Future of TV

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Digiday+ Future of Marketing Briefing

The Future of Marketing Briefing covered the latest in marketing for Digiday+ members.

Member Exclusive

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

March 19, 2024
Member Exclusive

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

March 12, 2024
Member Exclusive

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment

March 5, 2024
Member Exclusive

Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’

February 27, 2024
Member Exclusive

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z

February 20, 2024
Member Exclusive

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them

February 13, 2024
Member Exclusive

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

February 6, 2024
Member Exclusive

Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities

January 30, 2024
Member Exclusive

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

January 23, 2024
Member Exclusive

Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?

January 16, 2024
Member Exclusive

Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands

January 9, 2024
Member Exclusive

Marketing Briefing: What will the top marketing trends in 2024 be?

January 2, 2024
Member Exclusive

Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023

December 19, 2023

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